BACK TO NATURE Looks Beyond the Cereal Aisle; Company To Introduce New Line of Crackers, Cookies, Dinners & Organic Cheeses.Business Editors MADISON, Wis.--(BUSINESS WIRE)--Feb. 18, 2004 Today, Back to Nature announced it will introduce a new line of cookies, crackers, dinners, and organic cheeses to complement its newly improved and expanded cereal and granola line. In keeping with its heritage, all of the new Back to Nature(R) products are made with no artificial flavors, colors or preservatives preservatives, n.pl food additives that hinder spoilage by reducing the growth of microorganisms. Include nitrates and nitrites, benzoates and sulfites, and many others. and contain no hydrogenated oils. This is the first expansion of the Back to Nature(R) brand beyond cereal and granola. "We broadened Back to Nature's products to satisfy the demand of natural food shoppers who are seeking more great-tasting natural/organic foods. The natural/organic segment continues to experience tremendous growth and we are committed to expanding this brand beyond the cereal aisle with products that fit our consumers' needs and lifestyle," said Kevin Scott, General Manager of Back to Nature. Classic Favorites with a Natural Twist Shipping to stores in May, the new Back to Nature(R) line of cookies, crackers, macaroni macaroni: see pasta. and cheese dinners, and organic cheeses will feature great versions of American favorites, plus some innovative flavors new to the natural/organic segment. The new Back to Nature(R) product line will include a wide selection of delicious cookie and cracker varieties that will satisfy the most discerning natural palate. Each variety is made without hydrogenated oils and has zero grams of trans fat trans fat n. 1. A trans fatty acid. 2. Trans fatty acids considered as a group. trans fat A fat containing trans fatty acids. . The line will feature four tempting cookie varieties: Chocolate Chunk Cookies; Classic Sandwich Creme; Chocolate & Mint Sandwich Creme; and Crispy Oatmeal. For the cracker lover, there will be Crispy Wheats, Classic Rounds buttery crisps, and two types of crispy rice crackers: White Cheddar Rice Thins and Sesame Ginger Rice Thins. The new macaroni and cheese dinners combine classic pastas and delicious, creamy organic cheese sauces, with flavors sure to please kids and nutrition to make moms smile. All four dinners are good sources of calcium and protein. Varieties include: Classic Macaroni & Cheese, made with naturally aged, certified organic, cheddar cheese; White Cheddar & Spirals, made with organic white cheddar cheese sauce; Crazy Bugs Mac & Cheese, made with organic, aged cheddar cheese sauce and fun bug shapes for kids; and, for the more sophisticated appetite, Alfredo and Gemelli pasta Gemelli is a type of pasta. The name derives from the Italian for twins. Gemelli are not twin tubes twisted around one another, as they may appear to be, but rather a single s-shaped strand twisted into a spiral. See also
Rounding out the new lineup are organic cheeses, which will carry the USDA USDA, n.pr See United States Department of Agriculture. organic seal. Great for snacking, cooking or jazzing up your favorite sandwiches, consumers can choose from organic cream cheese, organic reduced fat Neufchatel cream cheese, organic Cheddar cheese cubes, organic American and low-fat White Cheddar slices, and organic Mozzarella moz·za·rel·la n. A mild white Italian cheese that has a rubbery texture and is often eaten melted, as on pizza. [Italian, diminutive of mozza, a cut, mozzarella, from mozzare, and Cheddar cheese shreds. Building Upon Its Natural Heritage Along with the new product lines, Back to Nature will also unveil eight varieties of cereals this March, including two new flavors New Flavors - An object-oriented Lisp from Symbolics, the successor to Flavors, it led to CLOS. ["Reference Guide to Symbolics-Lisp", Symbolics, March 1985]. : Strawberry & Seven Grains and Banana Nut Multibran. Based on consumer feedback, Back to Nature(R) cereal classics have been reformulated to improve taste and texture. These include: Muesli mues·li n. A mixture of usually untoasted rolled oats and dried fruit, often used as a breakfast cereal. [German dialectal, diminutive of German Mus, mush, from Middle High German , Hi-Protein Crunch, Flax flax, common name for members of the Linaceae, a family of annual herbs, especially members of the genus Linum, and for the fiber obtained from such plants. The flax of commerce (several varieties of L. and Fiber Crunch, Oat and Soy Crisp, Multi-Grain Harvest and Hi-Fiber Multibran. Plus, each cereal is low in fat, has no cholesterol, is a good source of fiber, and depending upon the variety, a good source of protein. "Back to Nature(R) cereals have always offered great taste and pure simple ingredients, and we're continuing that tradition. In response to consumer requests, we not only enhanced the taste and texture of the original cereal line, but we've also added two new real fruit cereals," said Scott. "Best of all, Back to Nature(R) cereals are low fat and offer a variety of choices for every type of consumer." Granola fans need not worry. Using a variety of pure, simple ingredients, such as whole grain rolled oats oats, cereal plants of the genus Avena of the family Gramineae (grass family). Most species are annuals of moist temperate regions. The early history of oats is obscure, but domestication is considered to be recent compared to that of the other , real fruit, nuts and natural sweeteners, like pure cane juice, Back to Nature also improved the taste and texture of their current granola line, which will be available in May. Consumers will be able to choose from their Back to Nature(R) granola favorites, including: Classic Granola, Raisin raisin, in botany and cooking raisin, dried fruit of certain varieties of grapevines bearing grapes with a high content of sugar and solid flesh. Although the fruit is sometimes artificially dehydrated, it is usually sun-dried. , Apple Blueberry blueberry, plant of the large genus Vaccinium, widely distributed shrubs (occasionally small trees) of the family Ericaceae (heath family), usually found on acid soil. They are often confused with the related huckleberry. , Apple Strawberry, Apple Cinnamon, Cranberry Pecan pecan: see hickory. pecan Nut and tree (Carya illinoinensis) of the walnut family, native to temperate North America. Occasionally reaching a height of about 160 ft (50 m), the tree has deeply furrowed bark and feather-shaped leaves. and French Vanilla. Best of all, the granola line will have improved "zip" reseal reseal Verb to close or secure tightly again Verb 1. reseal - seal again; "reseal the bottle after using the medicine" seal, seal off - make tight; secure against leakage; "seal the windows" packaging to help keep product tasting great and staying fresh. New Look and Feel With the expansion of the brand, the company has also given the products a new look and feel. A new logo with new design elements is featured across the entire line so consumers can easily find their favorite Back to Nature(R) items. The contemporary new design clearly conveys the company's overall vision: great-tasting, nutritious food made without the use of artificial flavors, preservatives, or colors. "Back to Nature's strong brand reputation in the natural/organic foods segment makes this expansion a natural move. The opportunities to grow this business are significant," said Scott. "As natural/organic consumers' needs continue to evolve, we will be right there, evolving with them, and providing great tasting foods with simple, nutritious ingredients." Back to Nature(R) cereals will be available in late March, with the remaining products shipping in mid-May. Consumers can find all Back to Nature(R) products in natural food stores or the natural food section of mainstream grocery stores. Back to Nature, based in Madison, Wis., was founded in 1960 in the back of a small health food store in Pasadena, California Pasadena is a city in Los Angeles County, California, United States. As of the 2000 census, the city population was 133,936 and the 160th largest city in the United States. The California Finance Department estimates the Pasadena population to be 146,166 in 2005. . With the creation of a delicious, naturally low-fat granola, the business grew, but the mission never changed: give people truly flavorful, wholesome foods made with simple ingredients, without artificial preservatives, flavors or colors. Today, Back to Nature continues that mission, with a wide variety of great tasting cereals, granolas, dinners, cookies, crackers and organic cheeses. |
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