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BACK TO HER ROOTS; FORMER BEAUTY SHOP OWNER IN BUSINESS AGAIN AT SHERMAN OAKS SALON SHE SOLD IN 1986.


Byline: Enrique Rivero Daily News Staff Writer

On Saturday, Phyllis Sperling celebrates a homecoming Homecoming
Odyssey

concerning Odysseus’s difficulties in getting home after war. [Gk. Myth.: Odyssey]

You Can’t Go Home Again

revisiting his home town, a writer is disillusioned by what he sees. [Am. Lit.
 of sorts.

Twelve years after selling Lords Beauty Salon on Woodman Avenue, the 70-year-old and her husband have repurchased the bustling bus·tle 1  
intr. & tr.v. bus·tled, bus·tling, bus·tles
To move or cause to move energetically and busily.

n.
Excited and often noisy activity; a stir.
 beauty parlor, as much to relive re·live  
v. re·lived, re·liv·ing, re·lives

v.tr.
To undergo or experience again, especially in the imagination.

v.intr.
To live again.
 cherished memories and renew friendships as to make money.

When she steps through the doors, she'll be greeted by the dozen or so beauticians and manicurists she had hired all those years ago. And many of the same customers' faces will peer out at her from under the hair dryers and flashing stylists' scissors scissors

Cutting instrument or tool consisting of a pair of opposed metal blades that meet and cut when the handles at their ends are brought together. Modern scissors are of two types: the more usual pivoted blades have a rivet or screw connection between the cutting ends
.

``Those are the original people,'' Sperling said recently as she prepared to take over the shop she opened in 1981. ``They're asking us to come back, and a lot of the customers are still there.

``It's like an old homecoming. All the people who worked with us will stay with us and we'll be a happy family again.''

She is returning at the urging of the salon workers. Manicurist Jeanni Goldfarb, who except for two years at another salon has been at Lords since about five months after it opened, said she kept pushing Sperling to buy the shop from current owner Dina Katz.

And she wasn't the only one who wanted Sperling back, said Goldfarb, who has been an assistant manager and held other positions at the shop before earning her manicurist's license.

``People just missed her,'' Goldfarb said. ``The energy she brings when she walks through the door is electrifying e·lec·tri·fy  
tr.v. e·lec·tri·fied, e·lec·tri·fy·ing, e·lec·tri·fies
1. To produce electric charge on or in (a conductor).

2.
a.
. Just knowing she's coming back is so exciting.''

Typically, people will come back to a business they sold if the business was failing and they had extended financing to the buyer, said Tom O'Malia, director of the Greif Entrepreneur Center at the University of Southern California's Marshall School of Business The Marshall School of Business (also known as USC Marshall School of Business) is the business school at the University of Southern California. It is the largest of USC's 17 professional schools. The current Dean is James G. Ellis. .

Or they may want to recapture recapture n. in income tax, the requirement that the taxpayer pay the amount of tax savings from past years due to accelerated depreciation or deferred capital gains upon sale of property. (See: income tax)


RECAPTURE, war.
 some of the excitement of entrepreneurship by returning as an individual investor to help employees buy the business, he said.

But Sperling's case is unusual, O'Malia said.

``I don't know Don't know (DK, DKed)

"Don't know the trade." A Street expression used whenever one party lacks knowledge of a trade or receives conflicting instructions from the other party.
 anyone who's come back after 12 years as a direct owner,'' he said. ``I'm very curious as to why she would want to do it.''

Why indeed?

``It's been like a family, and we kept in close touch and we felt like we'd like to do it again,'' Sperling said.

She also admits she's somewhat impulsive im·pul·sive
adj.
1. Inclined or tending to act on impulse rather than thought.

2. Motivated by or resulting from impulse.



im·pul
, which is why she bought the store the first time around.

Sperling had worked at various jobs, including as a beauty salon receptionist, when a stylist she worked with came across the then-newly constructed Lords shell and suggested she buy it.

And with a couple of partners she did so because it seemed, well, ``like a good idea.''

``I was working for a doctor as an office manager, and it wasn't the same as having my own business,'' Sperling said. ``I thought: I can do this. Why not try it?''

But after five years, one partner died and conflicts developed with another. Those problems, and her desire to spent time with her grandchildren GRANDCHILDREN, domestic relations. The children of one's children. Sometimes these may claim bequests given in a will to children, though in general they can make no such claim. 6 Co. 16.  and travel, prompted her to sell the shop in 1986.

But the grandchildren are older now, and Sperling and her husband, Dan - himself an entrepreneur, having among other things once owned Consumer Credit Clearance - have done plenty of world traveling.

So when the call came from Goldfarb and the others, Sperling couldn't resist taking a trip into the past.

``We thought about it, and we're in our 70s, and instead of just going along, we felt this is the kind of excitement and feeling we'd like to have,'' she said. ``I guess it is going back and trying to redo To reverse an undo operation. See undo.  and relive what we had.''

CAPTION(S):

Photo

PHOTO (Color) Phyllis Sperling, seated, shares a laugh with some of the original staff at Lords Beauty Salon in Sherman Oaks, which she is buying back.

Phil McCarten/Daily News
COPYRIGHT 1998 Daily News
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:BUSINESS
Publication:Daily News (Los Angeles, CA)
Date:Jul 30, 1998
Words:640
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