BAB Holdings, Inc. Appoints New Chief Financial Officer.

CHICAGO--(BUSINESS WIRE)--April 30, 1999--

BAB Holdings, Inc. (Nasdaq: BAGL), the Chicago-based operator, franchisor, and licensor of Big Apple Bagels, My Favorite Muffin, and Brewster's Coffee, announced the appointment of Mark E. Majewski as Chief Financial Officer. Prior to joining BAB, Majewski was Chief Financial Officer of the Charles A. Freihofer Baking Company of Albany, New York, a division of Bestfoods of Englewood Cliffs, New Jersey.

"Mark is a food industry veteran, with proven expertise in reducing costs and improving profitability" states Michael Evans, CEO of BAB Holdings, Inc. "Mark comes to us with an excellent reputation for combining the technical skills required for the position with a talent for strategic planning. Having a CFO of Mark's caliber greatly strengthens our management team. I am confident that his experience and acumen will further bolster the success of BAB Holdings."

Majewski received an MBA from New York University in 1989 and is a Certified Public Accountant. Previous posts include VP-Finance & Business Management at Milwaukee Seasonings, Inc., a subsidiary of Bestfoods, and as Vice President of Finance and Administration for Enzyme Bio-Systems Ltd.

BAB Holdings, Inc. operates, franchises, and licenses Big Apple Bagels, My Favorite Muffin, and Brewster's Coffee and currently has units in 32 states, two Canadian provinces, and Peru. In February of this year it acquired the assets of Jacobs Bros., a Chicago based bagel bakery chain, including eight stores and a central commissary facility. The Company has licensing agreements with Host Marriott, Mrs. Fields Cookies, Oberweis Dairy, Miami Subs Corporation and Alonti Deli. The Company's stock is traded on the Nasdaq Small-Cap market under the symbol "BAGL" and its web site can be visited at www.babholdings.com.

Certain statements contained in this press release, including statements regarding the development of the company's business, the markets for the company's products, anticipated capital expenditures, and the effects of completed and proposed acquisitions, and other statements contained herein regarding matters that are not historical facts, are forward-looking statements (as such term is defined in the Private Securities Litigation Reform Act of 1995). Because such statements include risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements. Certain risks and uncertainties are outside the control of the company and its management, including its ability to attract new franchisees; the continued success of current franchisees; the effects of competition on franchisee and company-owned store results; consumer acceptance of the company's products in new and existing markets; fluctuation in development and operating costs; brand awareness; availability and terms of capital; adverse publicity; acceptance of new product offerings; availability of locations and terms of sites for store development; food, labor and employee benefit costs; changes in government regulation (including increases in the minimum wage law); regional economic and weather conditions; the hiring, training, and retention of skilled corporate and restaurant management; and the integration and assimilation of acquired concepts. Some of these risks and uncertainties are wholly outside of the control of the company. Accordingly, readers are cautioned not to place undue reliance on these forward-looking statements, which reflect management's analysis only as of the date hereof. The company undertakes no obligation to publicly release the results of any revision to these forward-looking statements which may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.