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BAB Holdings, Inc. Announces Store Opening in Supermarket.


CHICAGO--(BUSINESS WIRE)--April 22, 1998--BAB Holdings, Inc., (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:BAGL BAGL Big Air Gaming League (video game organization) ), the Chicago-based operator of Big Apple Bagels Big Apple Bagels is a US franchised chain of bakery-cafes. Coffee, along with a variety of other related products are sold. The products are sold as three different brands; Big Apple Bagels, Brewster's Coffee, and My Favorite Muffin.[1]

BAB, Inc.
, Brewster's Coffee, and My Favorite My Favorite is an independent synthpop band from Long Island, New York. They released two CDs: Love at Absolute Zero and Happiest Days of Our Lives. My Favorite broke up on September 14, 2005, when singer Andrea Vaughn left the band.  Muffin concept stores, is accelerating its expansion into the non-traditional arena with its first-ever location within the supermarket industry. At the same time, according to BAB's president Michael W. Evans, the Company is broadening its product mix and merchandising strategies to reach new and additional customers.

Under the terms of an Area Development Agreement with Ohio-based Krameric, Inc., the Company opened a tri-branded Big Apple Bagels store within Rays Marketplace supermarket in Lima, Ohio. The store features BAB's signature made-from-scratch bagels as well as its gourmet Brewster's coffee and My Favorite Muffin products. Rays is just one of 19 supermarkets owned by Krameric's Ohio-based parent company, a regional operator of supermarkets in Northwest and West Central Ohio.

The expansion into the supermarket segment provides BAB with promotional opportunities for dayparts beyond the traditional morning business. Continued Evans, "With this strategy, we can reach commuters who stop in supermarkets for last minute sundries sun·dries  
pl.n.
Articles too small or numerous to be specified; miscellaneous items.



[From sundry.
. Out new merchandising display features our specialty Brewster's coffee bean coffee bean

see sesbania.
 packets, commuter mugs, and other branded premium items. And, with the soon-to-be introduced baskets and tins of gourmet My Favorite Muffin gifts, we will be able to offer both Rays' customers and our customers gift-giving suggestions for holidays throughout the year."

"The Big Apple Bagels store is the first nationally-known bagel restaurant to locate in Lima," said Todd Taylor, Chief Operating Officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
 of Rays. "This is our newest store and we are thrilled to offer our customers BAB's unique gourmet products."

BAB Holdings, Inc. operates, franchises, and licenses Big Apple Bagels, My Favorite Muffin, and Brewster's Coffee retail stores, and currently has 272 units in operation in 33 states and two Canadian provinces, 26 of which are Company-owned. In addition to its expansion into the supermarket segment, the Company also has licensing agreements with Host Marriott, Mrs. Fields Cookies, Oberweis Dairy, and Choice Picks Food Courts. The Company's stock is traded on the Nasdaq Small-Cap Market under the symbol "BAGL."

CONTACT: BAB Holdings, Inc.

Tom Fletcher, 773/380-6100

Fax: 773/380-6183
COPYRIGHT 1998 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 22, 1998
Words:355
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