B2Bwine.com Announces Development of RFwine, a Proprietary Dynamic Trading Platform for the Global Wine Industry.

Business Editors

MIAMI BEACH, Fla.--(BUSINESS WIRE)--Oct. 2, 2000

B2Bwine.com (www.b2bwine.com), the definitive business-to-business wine marketplace, announced today that it is developing RFwine, a proprietary dynamic negotiation platform. RFwine will allow B2Bwine.com's member wine producers, importers, distributors, and buyers to dynamically negotiate the critical variables involved in the sale and marketing of branded and private label wine.

RFwine will allow qualified buyers to securely and privately post current and future product requirements, indicate price and volume information and request additional information and quotes from B2Bwine.com member wineries. Member wineries will use RFwine to search for sales opportunities throughout the world and begin to negotiate terms with buyers and importers. RFwine will fully integrate with B2Bwine.com's existing product catalogs and sample request system. Member wineries will be able to take advantage of all of B2Bwine.com's benefits, including RFwine without incurring transaction commissions.

"Buyers and importers from the U.K. have already begun to use B2Bwine.com. RFwine will provide additional benefits to B2Bwine.com's members, further consolidating B2Bwine.com's lead in the international case-good market," according to Nick Dymoke-Marr, Managing Director of Orbital Wines.

"Industry leaders have begun to use B2Bwine.com to increase their export potential. The new RFwine system will allow wineries to stay abreast of buyer requirements throughout the world, and this is a much welcomed benefit for us all." Christian Sotomayor, International Business Director of Vina Santa Ines & De Martino.

"We have spent the past nine months working to ensure that RFwine meets the needs of B2Bwine.com's members," said Matthew Cole, CEO of B2Bwine.com. "RFwine will launch in January 2001 with extensive input from B2Bwine.com's 500 member wineries, importers, distributors and buyers."

"We are tightly focused on providing value added solutions to our members without extracting commissions," commented Arthur Massolo, President of B2Bwine.com. "The combination of a sustainable membership driven revenue model and intelligent focus on maintaining a low cost structure will allow B2Bwine.com to achieve profitability during the first quarter of 2001."

B2Bwine.com (www.b2bwine.com) is the definitive business-to-business marketplace for the global wine industry. Since its launch in January 2001, B2Bwine.com has attracted more than 500 members from 23 countries. More than 350 leading wineries and 150 international buyers, importers, and distributors have begun using B2Bwine.com to search out new contacts, request product samples, and negotiate price and volume terms.