B2BWorks and NetCreations Announce Strategic Alliance.

Business/Internet Editors

CHICAGO & NEW YORK--(BUSINESS WIRE)--Oct. 2, 2000

Premier B2B Online Ad Network to Offer Premium

100% Opt-In(R) Email Lists

B2BWorks, the premier full service online B2B advertising network, today announced a strategic alliance with NetCreations, Inc. (Nasdaq: NTCR), the leader in 100% Opt-In(R) email marketing. Through this partnership, both a reseller and list management agreement, B2BWorks has agreed to broker NetCreations' existing B2B lists as well as work with affiliate publishers in its network to build additional B2B email lists targeted to vertical B2B markets.

Together, B2BWorks and NetCreations will offer marketers access to the largest double opt-in B2B email database on the Internet. NetCreations' PostMasterDirect.com database contains more than 15 million 100% Opt-In(R) email addresses of businesses and consumers and is adding an average of more than 50,000 new email addresses a day. Through the list management portion of the agreement, B2BWorks' affiliate publishers will be able to create an additional revenue stream for their sites while protecting their visitors' privacy.

"Permission-based email marketing is one of the most effective means of direct marketing available on the Web," said Bill Furlong, B2BWorks' President and CEO. "With NetCreations' double opt-in policy, publishers know they won't compromise the brand and relationship established with their user base. The same trust is valuable to marketers, as they can be confident that they're reaching potential customers that have a genuine interest in receiving their information."

This new permission email offering is in perfect synergy with B2BWorks' strategy to provide B2B marketers one stop for a full suite of integrated advertising solutions. In addition to banner advertising, newsletter sponsorships, content sponsorships, Superstitials, directories and Industry Front microsites, marketers can add another dimension to their integrated online marketing programs to reach a highly targeted, qualified list of B2B prospects.

"We're delighted to be working with B2BWorks to build and resell one of the largest and most highly targeted B2B email lists available anywhere," said Rosalind Resnick, Chairman and CEO of NetCreations. "Any of the top 500 publisher sites in the B2BWorks network will be able to generate revenue by building lists of 100% Opt-In(R) email addresses from the business professionals who visit their sites. The reseller portion of our agreement will broaden the reach of our B2B lists to marketers interested in targeting this highly desirable audience."

"We are really excited about this terrific, new opportunity," said Georgiann DeCenzo, VP ACI Web communities, Advanstar Communications, a publisher in the B2BWorks network. "By providing the technical infrastructure, list maintenance and sales, B2BWorks' turnkey process will allow our sites to generate additional advertising revenue without making hefty technology investments."

These lists, defined by target industry, job function, job title and geographic specifications, are delivered to B2BWorks' customers within 48 hours. Many B2B marketers have already incorporated B2BWorks' new offering into their online marketing mix.

"This new email partnership allows me to plan a comprehensive banner buy within specific verticals, newsletter sponsorships and permission email marketing in niche industries outside high tech and small business with one key contact," stated Paul Marobella, VP Brand Strategy, Greco Ethridge Group. "For my B2B clients, B2BWorks is my first go-to for all of my integrated e-marketing needs."

About B2BWorks

B2BWorks (www.b2bworks.net) is the premier full-service online B2B advertising network that gives marketers one-stop access to a wide range of the most popular business-content sites owned by leading trade publishers and associations. B2BWorks helps business marketers meet their targeted advertising and branding needs through focused banner campaigns, microsites, newsletter and custom content sponsorships, double opt-in e-mail lists, rich media and other innovative marketing avenues. B2BWorks currently delivers more than 75 million page views and reaches over 17 million unique business executive visitors monthly through its network of 500+ site affiliates serving more than 50 vertical industry segments. B2BWorks is headquartered in Chicago with offices in New York, Boston and San Francisco.

About NetCreations

NetCreations, Inc. (Nasdaq: NTCR), the leader in 100% Opt-In email marketing services, specializes in email address list management, brokerage and delivery. Through its PostMasterDirect.com service, NetCreations has conducted marketing campaigns on behalf of over 2,000 direct marketing clients to targeted consumers in its database of over 15 million 100% Opt-In email addresses. These addresses belong to Internet users who have requested promotional information related to specific topics of interest (opt in) and confirmed their request (double opt in). NetCreations manages opt-in email lists for more than 350 third-party Web sites including internet.com, About.com, Lucky Surf.com, CNET and FortuneCity.com. NetCreations protects the privacy of consumers on the Internet by not disclosing email addresses or any other personally identifiable information to direct marketers.

NETCREATIONS, POSTMASTER AND 100% OPT-IN are registered trademarks of NetCreations, Inc. NetCreations has filed applications to register POSTMASTERDIRECT.COM.

Other company and product names herein may be trademarks of their respective owners. For more information on NetCreations, visit http://www/netcreations.com.

This release contains forward-looking statement that are subject to risks and uncertainties including, but not limited to, the impact of competitive products and pricing, product demand and market acceptance, reliance on key strategic alliances, fluctuations in operating results and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission.