B2BWorks Snares IBM Marketing Executive; B2BWorks Names Former IBM Market Development Executive as Vice President of Marketing and E-business Development.Business/Technology Editors CHICAGO--(BUSINESS WIRE)--Jan. 18, 2000 After more than 12 years of applying technology to the commercial publishing, printing and advertising industries for IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) ; Karen Breen Vogel joins online b-to-b advertising network, B2BWorks, as the company's vice president of marketing and e-business development. "Karen understands the advertising and publishing industry better than almost anyone I know," said Bill Furlong furlong: see English units of measurement. , B2BWorks president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "For more than 12 years she's been responsible for helping apply technology, which includes the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the , as it relates to the media into IBM's strategic business plan." At B2BWorks, Breen Vogel will oversee the company's traditional marketing communication activities, including the relationship with B2Bworks' communications agency, Chicago-based Slack 1. (operating system) slack - Internal fragmentation. Space allocated to a disk file but not actually used to store useful information. 2. (jargon) slack Barshinger & Partners; and she will develop partnership opportunities, which will create additional e-business and marketing affiliates for the B2Bworks network. "B2BWorks is so fortunate to have Karen on board. She's been a wonderful member of the American Business Press (ABP 1. (networking) ABP - Alternating bit protocol. 2. ABP - Microsoft Address Book Provider. ) while representing IBM, and we have the ultimate respect for her both professionally and personally," said Gordon Hughes, president of ABP, an association representing 1200 member publications and serving more than 180 industries. "She has the unique ability to take complex concepts, like the Web and e-commerce, and bring them into basic people speak, and she does it in a way that builds excitement about the Internet industry." At IBM, Breen Vogel launched the company's involvement in the b-to-b publishing segment and is regarded as a thought leader on the impact of the Internet on the future of business publishing. Prior to the Internet's emergence as a business tool, Breen Vogel focused on providing the technology and business strategies for helping media companies make the transition from analog to digital. Once the Internet became a viable business device, she played an instrumental role in determining how to combine online and offline activities within a corporate strategy. "I'm extremely excited about this opportunity," Breen Vogel said. "The transition to B2BWorks is a natural one for me because my role at IBM was twofold. First, managing industry marketing allowed me to see how the Internet can be used to more efficiently communicate with and sell to a specific market. Secondly, having worked with business publishers, I understand the brand position and unique relationship they have with the buyers of a particular business community. Those two factors lie at the heart of what B2BWorks is all about." About B2BWorks B2BWorks (www.b2bworks.net) is the nation's first and largest full-service, online b-to-b advertising network that gives marketers one-stop access to a wide range of the most popular business-content sites owned by leading trade publishers, associations and e-business entities. B2BWorks helps business marketers drive traffic to their corporate sites, and enhances their plans for e-commerce, sales force automation Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists. , and distributor-channel communications. Founded by Bill Furlong, president and CEO, B2BWorks is headquartered in Chicago with offices in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Boston and San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden . |
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