B2BWorks Signs Strategic Advertising Alliance With GE Services Network.Business Editors CHICAGO--(BUSINESS WIRE)--March 27, 2001 Premier B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business Online Media and Marketing Services Provider Brings New Advertising Opportunities to B2B Marketplace In a major move to bring new, premium online marketing opportunities to the B2B marketplace, B2BWorks, the leading B2B online marketing and media services company, today announced its advertising alliance with GE Services Network, an operating unit operating unit A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon of industrial giant General Electric Company (NYSE NYSE See: New York Stock Exchange :GE). The agreement brings the first of the GE Web sites, GE Polymerland (www.gepolymerland.com), GE Silicones (www.gesilicones.com), and GE Plastics (www.geplastics.com) into B2BWorks' Network, thereby enabling B2BWorks to offer premium advertising inventory on these sites. As part of the deal, B2BWorks has granted equity to GE Services Network. "As the leader in B2B online advertising services, B2BWorks is the ideal company to help us grow our advertising revenue through our corporate portals," said Vince Cole, GE Services Network's global business leader. "B2BWorks' deep vertical expertise will enable them to best market GE Services Network's array of Web sites to the B2B marketing community." This alliance is one of the first examples of an established, industrial brick-and-mortar company forming a business to sell third-party advertising on its corporate portals. "Corporate branded portals are an ideal medium for reaching the most loyal and active customer base - when they are at the point of purchase," said Bill Furlong, B2BWorks' president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Our alliance with GE Services Network now offers B2B marketers a brand new way to reach a core audience - through branded portal commerce sites." B2BWorks first brought corporate portal advertising opportunities to the B2B marketplace in June 2000 when it partnered with OfficeMax.com, the e-commerce business of OfficeMax, Inc. (NYSE:OMX OMX Office Max (stock symbol) ), and became the exclusive online advertising sales arm for the site. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. The Society of the Plastics Industry Founded in 1937, The Society of the Plastics Industry Inc. is the trade association representing one of the largest manufacturing industries in the United States. SPI's members represent the entire plastics industry supply chain, including processors, machinery and equipment , the plastics industry is one of the largest manufacturing industries manufacturing industries npl → industrias fpl manufactureras manufacturing industries npl → industries fpl de transformation in the US, accounting for approximately $304 billion in annual shipments. More than $40 million was spent on print advertising in the plastics industry last year, according to NY-based Competitive Media Reporting. One of the most successful commerce sites on the Web with over $1.5 billion in online orders last year, GE Polymerland, the industry's leading material selection and procurement portal, alone has site traffic in excess of 10,000 unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. weekly. B2BWorks anticipates a minimum 20% increase in Network traffic with the addition of GE Services Network's sites. A variety of marketing opportunities are available immediately for purchase on the GE Services Network's portals through B2BWorks, including banner, button and skyscraper programs and other exclusive branding opportunities. About B2BWorks B2BWorks (www.b2bworks.net) is the premier full-service online B2B marketing and media services company that gives marketers one-stop access to a wide range of the most popular business-content sites owned by leading trade publishers and associations. B2BWorks helps business marketers meet their targeted advertising, branding and CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. needs through focused banner campaigns, microsites, newsletter and custom content sponsorships, permission e-mail lists, rich media and other innovative marketing avenues. B2BWorks currently delivers more than 100 million page views and reaches over 17 million unique business executive visitors monthly through its network of 500+ site affiliates serving more than 60 vertical industry segments. B2BWorks is headquartered in Chicago with offices in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Boston and San Francisco. About GE Services Network GE is the world's largest diversified services company as well as a provider of high-quality, high-technology industrial and consumer products. For more information, visit GE's Web site at http://www.ge.com. For more information on GE Services Network, visit http://www.geservicesnetwork.com. |
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