B2BWorks Announces Keyword Search Marketing Opportunities for B2B Marketers.Business Editors CHICAGO--(BUSINESS WIRE)--Sept. 17, 2001 Partnership with Northern Light Adds New Offerings to B2BWorks' Suite of Services B2BWorks, the leading business-to-business online marketing and media services company, now offers premium keyword search marketing opportunities to the business-to-business (B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business ) marketplace. This new offering, created through a partnership with Northern Light, further enhances B2BWorks' position as the premier provider of online B2B marketing services and one-stop-shop resource for marketers. "Partnering with Northern Light is a natural for B2BWorks," notes Karen Breen Vogel, B2BWorks senior vice president, strategy. "Northern Light's search engine is the B2B market-leader and delivers the key audiences that B2BWorks' Fortune 1000 clients desire." This deal enables B2BWorks to sell keyword-based marketing across the Northern Light search engine, which delivers accurate, relevant results from the Web and Northern Light's Special Collection(TM) of over 7100 respected full-text publications not otherwise available to Web searchers. Marketing opportunities include keyword text links, banners, and skyscraper ads An advertisement on a Web site that is vertically oriented on the page and larger than the typical horizontal banner. See banner ad. alongside search results relevant to the marketer, in addition to subject category and run of site options. In addition to its network of more than 500 premium B2B Web sites See vertical portal. that span the top business sectors, B2BWorks offers marketers a full suite of B2B marketing products and services, including banners and microsites, permission e-mail marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. , e-mail newsletter sponsorships, lead generation tools, custom research, comprehensive campaign reporting Campaign Reporting – The Cost Per Acquisition or Cost Per Action, is a form of buying advertisements where an advertiser pays only when an action has occurred. The action could be a purchase being made, a form being filled out, etc. , strategic consulting, privately branded ad-serving solutions, creative services Creative Services are a subsector of the creative industries, a part of the economy that creates wealth by offering creativity for hire to other businesses. Examples include:
"Our keyword search products compliment B2BWorks' existing suite of online marketing products and services," says Priscilla Seuss, Northern Light senior vice president of sales. "B2BWorks, with their unmatched expertise in integrated online marketing programs, will bring Northern Light's targeted marketing resources to new B2B customers. We are excited about a long-term relationship with B2BWorks." Marketers interested in this exciting opportunity should contact B2BWorks at sales@b2bworks.net or 888-805-1595. About B2BWorks B2BWorks (www.b2bworks.net) is the premier online business-to-business marketing and media services provider. Through a robust suite of products and services backed by years of B2B marketing expertise, B2BWorks is the one-stop resource for integrated online strategies that enable marketers to meet targeted advertising and branding objectives and help publishers grow their online business and increase revenue streams. B2BWorks currently reaches over 17 million unique business executive visitors monthly through its network of 500+ site affiliates serving every major Business Sector, Industry, and Market. B2BWorks is headquartered in Chicago with offices in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Boston and San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden . About Northern Light Northern Light Technology, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control ., headquartered in Cambridge, MA, is a leading Internet provider Internet provider - Internet Service Provider of information solutions for enterprises and individuals. The company's search engine (www.NorthernLight.com) is among the world's most comprehensive, indexing the World Wide Web as well as Northern Light's Special Collection, an online business research library of over 60 million pages of articles from over 7,100 leading trade journals, business publications, and news sources. Northern Light combines best-in-class search and relevance, patented classification technology, and excellence in content aggregation to provide customers and partners with a new generation of custom enterprise information applications. The company has received multiple Editors' Choice awards for its search capabilities from PC Magazine and was named a 2000 Web business award winner for online excellence by CIO CIO: see American Federation of Labor and Congress of Industrial Organizations. (Chief Information Officer) The executive officer in charge of information processing in an organization. Magazine for its www.NLResearch.com Web site. |
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