B2B print advertising spending and pages were down slightly for the month of September, according to figures supplied by American Business Media (ABM; New York).B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business print advertising spending and pages were down slightly for the month of September, according to figures supplied by American Business Media American Business Media is an association of business information providers that was founded in 1906. Currently, the association has more than 300 member companies and delivers business intelligence to industry, Madison Avenue, Wall Street and the Beltway, representing almost 5,000 (ABM ABM: see guided missile. ABM - Asynchronous Balanced Mode ; New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of ). Ad spending for 12 categories in the month was down 0.5% compared to the same period last year, while ad pages fell 2.2% in the month. Year-to-date, ad spending is flat and pages are down 3.8%. ABM president Gordon Hughes said "we are expecting some growth in fourth-quarter spending." Six of the 12 categories showed an increase in ad spending, including the Automotive sector (+26.2%) and Services/Direct Response (+11.%). Five of the 12 showed an increase in ad pages, including Horticulture/Farming (+7.8%) and Travel (+7%). |
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