B2B ad pages increased 6.9% in July compared to the year-ago period, according to the Business Information Report released by American Business Media (ABM; New York).B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business ad pages increased 6.9% in July compared to the year-ago period, according to the Business Information Report released by American Business Media American Business Media is an association of business information providers that was founded in 1906. Currently, the association has more than 300 member companies and delivers business intelligence to industry, Madison Avenue, Wall Street and the Beltway, representing almost 5,000 (ABM ABM: see guided missile. ABM - Asynchronous Balanced Mode ; New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of ). ABM said the increase is the largest month-over-month increase in ad pages since 2000. Ad spending for July increased 6.8%. Six of 11 industry categories showed an improvement in ad pages in July led by Automotive (+48.7%), Telecom (+15.7%) and Home & Building (+11.5%). Software (-17.4%) suffered the biggest drop followed by Manufacturing/Electrical Equipment (-6%). Seven of the II categories posted an increase in July ad spending including Automotive (+47.3%), Home & Building (+15.1%) and Drugs/Toiletries (+11.9%). Software (-16.4%), Manufacturing (-5.8%), Travel (-5.7%) and Computers (-3.8%) all showed a decline in ad pages. For the first seven months of the year, ad spending for the 800 b2b magazines tracked increased 1.6% with ad pages going up 0.4%. |
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