B2B Relationship Marketing Seminar Focuses on Prime Prospects.Business Editors MEDFIELD, Mass.--(BUSINESS WIRE)--June 3, 2003 Vision Communications Vision Communications is the name of two unrelated broadcasting companies: .
Seminar attendees learn how to convert their marketing resources into the marketing assets of content, brand identity and prospective customer relationships. This relationship marketing seminar can be customized for individual companies doing B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business marketing, as well as for trade associations and for resellers of seminar services. It can be offered at most any venue, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the presenter Mel Thompson Thompson, city, Canada Thompson, city (1991 pop. 14,977), central Man., Canada, on the Burntwood River. A mining town, it developed after large nickel deposits were discovered in the area in 1956. , principal of Vision Communications. The seminar was first given at a trade association meeting in March of 2002 and continues to be adapted and updated. Today, sophisticated B2B decision makers have no patience for self-serving self-serving adj. referring to a question asked of a party to a lawsuit or a statement by that person that serves no purpose and provides no evidence, but only argues or reinforces the legal position of that party. promotional appeals. That is why wise marketers use credible, value-added content to attract and interest their prospects, according to Thompson. Relationship marketing combines marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales , value-added content and personal selling for the maximum impact on key prospective decision makers and influencers, he explains. "In our seminar we show you how to focus on the five percent who are ready to move forward today, while maintaining contact with the other 95 percent until they ARE ready," he adds. Mel Thompson has been a professional B2B communicator for over 20 years. He has developed and implemented content-oriented marketing communications plans in several industries and bylined or ghost written articles in numerous trade publications. Mel is a former principal of a full-service business-to-business marketing communications agency, past editor/owner of a B2B information service, and the former vice president of direct and interactive communications for a large Boston public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most firm. He can be reached at mjt@competewithcontent.com for seminar specifics. |
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