B2B Media Co. launches "Elearning" Magazine, web site & newsletters.

B2b Media Company (Corona, CA), a new company formed earlier this year, will launch four media products for the elearning market, including Elearning! Magazine, an accompanying web site, an Elearning! electronic newsletter and Elearning! news alerts.

Elearning! Magazine will be launched in November as a business publication targeting a controlled audience of 150,000 senior executives at the nation's largest enterprises, governmental agencies and educational institutions. To be published quarterly, it will also be available on a subscription basis and will be distributed at industry-related technology and management events.

B2B Media said the title will address technology-enabled knowledge management at an executive level and will feature case studies, techniques, strategies, market trends and analysis. The magazine will be mailed in print format but subscribers will have the option of receiving an electronic edition that will feature audio, video and electronic streaming media. Magazine editor-in-chief Jack Gordon said "our multimedia approach invites our community to integrate web-like interactivity in the messaging and editorial content."

Sister product Elearning! monthly newsletter launches in September for managers, practitioners, integrators and suppliers who "value service on techniques and tips to deploy successful e-learning initiatives," the company said.

A magazine of the same name was launched by Advanstar Communications (Cleveland, OH) in 2000. The title has since been renamed.