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B2B Exchanges: Essential Business Tools or PR Puffery? Zona Research Releases Latest B2B Marketplace Research Report.


Business Editors/High-Tech Writers

REDWOOD CITY Redwood City, city (1990 pop. 66,072), seat of San Mateo co., W Calif., on San Francisco Bay; inc. 1868. Manufactures include commmunications, electrical, electronic, and medical equipment. , Calif.--(BUSINESS WIRE)--Dec. 13, 2000

Let's face it, to many the shine on B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G.

B2B - business to business
 marketplaces appears to be wearing thin. Less than a year ago, they were the media's darlings, when big name competitors announced they would play nice and take advantage of the B2B marketplace opportunity. While the automotive behemoth behemoth (bē`hĭmŏth, bĭhē`–) [Heb.,=plural of beast], large, fanciful primeval monster, like Leviathan, evoking the hippopotamus mentioned in the Book of Job.  Covisint has started operating, others have proven to be little more than vaporware Software that is not yet in production, but the announced delivery date has long since passed. At times, software vendors are criticized for intentionally producing vaporware in order to keep customers from switching to competitive products that offer more features.  mired mire  
n.
1. An area of wet, soggy, muddy ground; a bog.

2. Deep slimy soil or mud.

3. A disadvantageous or difficult condition or situation: the mire of poverty.

v.
 in IT hell, the targets of acquisitions or worse, complete failures. Due to this ongoing mayhem mayhem (mā`hĕm, mā`əm), in common law, the crime of willfully injuring a person so as to diminish his or her capacity for self-defense. , the glad cries of cost savings and revolutionary synergies have been replaced by media forecasts of gloom and doom gloom and doom
n.
A deeply pessimistic outlook or feeling.



gloom-and-doom
. But are these high profile sites' stories representative of the market and the impact these sites are having on their users businesses or are they merely the PR puffery puff·er·y  
n.
Flattering, often exaggerated praise and publicity, especially when used for promotional purposes.

Noun 1. puffery - a flattering commendation (especially when used for promotional purposes)
 of trophies that may have simply tarnished over time?

To answer this question, Zona zona /zo·na/ (zo´nah) pl. zo´nae   [L.]
1. zone.

2. herpes zoster.


zona arcua´ta  inner tunnel.

zona cilia´ris  ciliary zone.
 Research announces the release of its latest Zona Market Report, B2B Marketplaces: The Next Big Thing or the Next Big Yawn? This report is packed with primary research from interviews with enterprise decision makers who are currently participating in a B2B marketplace or plan to do so during 2001, as well as a secondary group from organizations that do not intend to participate in a B2B marketplace. The report explores the state of B2B marketplace from the users' perspective and answers these questions, amongst others:
-- How much additional revenue are most B2B exchange participants enjoying?

-- What types of participation fees are firms expected to pay to join a B2B
exchange?

-- What are the top eight items exchange users indicate should be changed to
upgrade their B2B exchange services?

-- What are the primary factors given by non-users for why their organization
will not participate in a B2B exchange?


"During the past year, B2B marketplaces have received considerable media attention from industry boosters and detractors. However, little if anything has been heard from the companies that actually do business on marketplaces," stated Charles King Charles King may refer to:
  • Charles King (composer) - An English composer and musician of the 17th and 18th century.
  • Charles Bird King (1785-1862) - a United States portrait painter
  • Charles King (1844-1933) - A United States general and author
  • Charles D. B.
, Sr. Industry Analyst, Zona Research. "Considering our survey participants' overall satisfaction with their marketplace experience and the optimism of partner groups and entrepreneurs, it seems that this opportunity is far from dying, in reality it has just begun to blossom."

B2B Marketplaces: The Next Big Thing or the Next Big Yawn? is priced at $895/single user, $1395 for a multi-user edition, and $1895 for enterprise wide distribution. Each version also includes a free copy of Zona's B2B Marketplaces and B2B Marketplace Enablers Directory, second edition.

Both of these resources are available now and can be purchased by contacting Zona toll free at 1-877/999-ZONA (9662), by visiting our Web site at http://zonaresearch.com.

About Zona Research

Whether you are a start up or an established player, Zona Research provides fact-based forward looking analysis about leading Internet technology and its market impact. Focusing on Internet technologies, market opportunities, and the dynamics of the electronic economy, Zona's highly regarded team of technology analysts and business consultants deliver market savvy analysis and provide comprehensive Internet commerce and business strategy consultation.

For more information, please contact us at: 900 Veterans Blvd., Suite 500 Redwood City, Calif. 94063 650/298-4000 (voice) 650/306-2420 (fax) Email: info@zonaresearch.com Web Site: http://zonaresearch.com
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Publication:Business Wire
Date:Dec 13, 2000
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