B2B E-Commerce Company Run by Grandfather Of 16.Business Editors ATLANTA--(BUSINESS WIRE)--May 15, 2000 Young brash college kids aren't the only age group starting a dot com dot com - com company. Fresh from merging his successful in-flight video server business, Wil Riner, Sr. at age 72 and a grandfather of 16, has just launched his next venture. In-Syst.com, a B2B e-commerce (Business to Business Electronic-COMMERCE) Refers to one business selling to another business via the Web. See e-commerce. play geared towards manufacturers and distributors seeks to coordinate transactions within core verticals such as furniture manufacture or distribution, pc-gaming companies, health and medical care, and information content. "I wasn't ready to retire and wanted the opportunity to change the world one more time. I thought, wouldn't it be great to start a company within one of the hottest sectors in our economy and have the opportunity to leave it for my family to run. What a great idea that would be," said Wil Riner, Sr., patriarch of the Riner family. "In today's technology and fast pace, you rarely hear of a mom and pop Mom and Pop An adjective denoting a small-scale and family-like atmosphere, often used to describe these types of businesses and investors. Notes: A mom-and-pop business is typically a small family-run business. entering into this space," said Gary German, founder of Agespan.com. "It's as though they are all rolled up in the new economy and you rarely see them. It's all about corporate again," added German. This is truly a mom and pop play from grandpa Wil, the CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and Chairman, to Will Jr., the Chief Strategy Officer, to son Steve, the CFO See Chief Financial Officer. and son-in-law Brian Vanderhoff, the COO. And don't forget about the 16 grandchildren in the wings and two daughters. In-Syst.com is a B2B e-commerce end-to-end solution (jargon) end-to-end solution - (E2ES) A term that suggests that the supplier of an application program or system will provide all the hardware and/or software components and resouces to meet the customer's requirement and no other supplier need be involved. Compare: turn-key solution. for manufacturers and distributors. |
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