B2B Comm. hardest hit by ad slump, VS&A'S "Comm. Industry Forecast" says.According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the annual Communications Industry communications industry, broadly defined, the business of conveying information. Although communication by means of symbols and gestures dates to the beginning of human history, the term generally refers to mass communications. Foreceast, produced by Veronis Suhler Stevenson (New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of ), the B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business Communications sector was the hardest hit of all 11 communications segments (television, radio, cable & satellite, consumer magazines, etc.) tracked last year by the ongoing advertising slump. The report said that total spending fell 12.7% in 2001 while advertising plunged 19.7%, due primarily to double-digit declines in technology and the insurance/financial/legal categories. Trade show spending fell 3.2%, due mostly to 9/11. The report said it expects b2b magazine ad spending to decrease 11.7% in 2002 with a turnaround Turnaround A situation where a company that has had poor performance for an extended period of time experiences a positive reversal. Notes: A speculator may profit from a turnaround if he or she accurately anticipates the improvement of a poorly performing company. anticipated for 2003. For the forecast period 2001-2006, VS&A said that magazine ad spending will increase at an annual rate of 2.2%, to $14.3 billion from the expected 2002 total of $11.7 billion. Circulation spending is expected to grow at a compound annual rate of 3.7%, to $10 billion, while trade show expenditures will increase this year and will grow at a compound annual rate of 4.6%, also to $10 billion. |
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