B.O.S.-Better On-line Solutions' Lynk Division Launches `Lynk & Talk' Web to Phone Service.Business Editors & High-Tech Writers COMDEX The former, premier computer trade show in the U.S. Although it grew into an end user event, it was originally created for dealers and distributors (it was the COMputer Dealers EXposition). Spring 2000 Booth No. 1357 TERADYON, Israel and CHICAGO--(BUSINESS WIRE)--April 18, 2000 Limited Free Trial of Service Enabling IP Phone Contact with Web-based Call Centers Lynk USA, a division of B.O.S.-- Better On-line Solutions Ltd. (the "Company" or "BOS")(Nasdaq:BOSC), announced the availability of "Lynk & Talk(TM)" Web to phone service for limited 30-day free trial. Using the service, Web-based businesses can effectively transform Web visitors to customers, improve customer satisfaction, and increase revenues. No hardware or software investment or training is required to use the service. The same connection which provides Web surfers with Internet connectivity to a Web site can give them telephone contact with that site's customer service representatives via a "Lynk & Talk" button located on the Web page. In this way, Lynk & Talk makes it possible to deliver the human contact and instant attention Web site visitors prefer while transacting business on the Web. Anyone with a toll free number in the USA or Canada can register for a 30-day free trial period by visiting http://www.LynkandTalk.com. The calls are FREE for the calling party; the only charge to the customer is the standard fee for the toll-free line. "Market research has shown that between 30-40% of e-Commerce transactions which reach the 'shopping cart' stage are not completed, resulting in billions of dollars of lost revenue," said Mr. Israel Gal, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of B.O.S. "We believe that by providing the potential Web customer with a direct line to the Web business representative, any outstanding questions or lingering hesitations can be dispelled, and the transaction can be completed," continued Mr. Gal. "Due to its small plug-in size, the high quality of service, and the absence of distractions--such as advertisements--Lynk & Talk is the perfect tool for providing the human touch. It gives the Web customer the confidence to complete the e-Commerce transaction when it's at its most critical stage." Market Research Confirms Need Market research validates the current requirement for human interaction during e-Commerce transactions. In a recent survey conducted by Dataquest, Inc., a unit of Gartner Group (company) Gartner Group - One of the biggest IT industry research firms. Address: Connecticut, USA. , Inc., a senior Dataquest industry analyst stated, "When consumers go through the buying process, some users claim they have a concern or a question, and when they can't get the answers to their questions, they become frustrated frus·trate tr.v. frus·trat·ed, frus·trat·ing, frus·trates 1. a. To prevent from accomplishing a purpose or fulfilling a desire; thwart: and abort (1) To exit a function or application without saving any data that has been changed. (2) To stop a transmission. (programming) abort - To terminate a program or process abnormally and usually suddenly, with or without diagnostic information. the buying process. Many of these consumers would like to instantly contact a customer service representative before they click to purchase their items." Description of Service Lynk & Talk is an IP telephony The two-way transmission of voice over a packet-switched IP network, which is part of the TCP/IP protocol suite. The terms "IP telephony" and "voice over IP" (VoIP) are synonymous. product that integrates a telephone system with the Internet. Lynk & Talk uses Web call-through technology to enable Web surfers to participate in a real-time, full-duplex, two-way voice conversation with a customer representative of the hosting site, through the Internet. Requirements are minimal: the Web surfer needs an Internet-connected PC with a Windows operating system operating system (OS) Software that controls the operation of a computer, directs the input and output of data, keeps track of files, and controls the processing of computer programs. , speakers, a microphone, and the e-Business site owner needs only a regular telephone set connected to the standard or PBX (Private Branch eXchange) An inhouse telephone switching system that interconnects telephone extensions to each other as well as to the outside telephone network (PSTN). telephone network. The infrastructure is based on Lynk's high-capacity, market-proven e-TeleLynk(TM) gateways for guaranteed reliability and top performance. To sign up for the service, go to http://www.LynkandTalk.com and fill in the form to register. A personal Web page will be generated for you instantaneously with your own Lynk & Talk button. Your prospects, customers, co-workers--anyone you want--will be able to call you via your Web page by simply clicking on your Lynk & Talk button. Instructions for copying the Lynk & Talk button to your own site are also provided. Features of the Lynk & Talk Service Outstanding voice quality over the Internet: Lynk & Talk employs proprietary and patent pending technology that ensures voice integrity by detecting the Quality of Service (QoS) and triggering a dynamic jitter A flicker or fluctuation in a transmission signal or display image. The term is used in several ways, but it always refers to some offset of time and space from the norm. For example, in a network transmission, jitter would be a bit arriving either ahead or behind a standard clock cycle buffering mechanism. This is combined with other mechanisms, which reduce packets delay, for a powerful, high-quality voice connection. Uniquely small client: The Lynk & Talk plug-in, about 60K depending on the browser, is smaller than any client of its kind presently offered. The Lynk & Talk client is downloaded automatically when the Lynk & Talk button is activated in about the same time it takes to load a Web page. The Web site visitor simply clicks the Lynk & Talk button on the Web site and talks to a customer representative within seconds, while continuing to browse the Web or complete a transaction. High level of security: The protocol allows you to maintain the high-level of security you demand for your network by using a single static TCP and UDP port In the TCP and UDP protocols used in computer networking, a port is a special number present in the header of a data packet. Ports are typically used to map data to a particular process running on a computer. to transfer packets, resulting in minimal opening of firewall parts. Additional features are provided by the Gateway to secure against hacker abuses. Automatic Adjustment Wizard: A wizard helps the Web surfer to test and adjust microphone and sound card settings for optimum voice quality over the Internet. User-Friendly Interface: The Lynk & Talk service contains no advertising or distractions of any type. As a "net" service, it is completely transparent to the Web surfer, who connects quickly, easily and directly to the customer representative. Fee-Based Service: The service is fee-based, so customers pay only for the calls actually placed. About B.O.S. - Better On-Line Solutions Through its Lynk division, BOS specializes in VoIP, telephony access solutions, and remote LAN (Local Area Network) A communications network that serves users within a confined geographical area. The "clients" are the user's workstations typically running Windows, although Mac and Linux clients are also used. connectivity. The Company also develops, produces and markets solutions for IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) mid-range-to-PC and LAN connectivity, including Internet/intranet, emulation gateways, and GUI (Graphical User Interface) A graphics-based user interface that incorporates movable windows, icons and a mouse. The ability to resize application windows and change style and size of fonts are the significant advantages of a GUI vs. a character-based interface. , as well as printing solutions that are operating-system independent. Its Surf Communication Solutions Surf Communication Solutions develops a suite of hardware and software products that drives a wide variety of applications whose common goal is high-capacity distribution of voice and video. affiliate develops and supplies software-based access solutions that are integrated into manufacturers' original equipment in the telecommunications, data communications data communications, application of telecommunications technology to the problem of transmitting data, especially to, from, or between computers. In popular usage, it is said that data communications make it possible for one computer to "talk" with another. , telephony and consumer electronics industries. BOS Website: http://www.bosweb.com; Lynk Website: http://www.lynkweb.com. For more information, please Jacob Lee, Lynk USA President, at 503/244-2100, or Todd White Todd White (born May 21, 1975 in Kanata, Ontario) is a Canadian ice hockey player for the Atlanta Thrashers. He played junior hockey for the Kanata Valley Lazers of the CJHL before heading to Clarkson University on a scholarship. , Lynk USA Business Development Manager, at 714/522-6300, lynk-n-talk@boscom.com. The forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. contained herein reflect management's current views with respect to future events and financial performance. These forward-looking statements are subject to certain risks and uncertainties that could cause the actual results to differ materially from those in the forward-looking statements, all of which are difficult to predict and many of which are beyond the control of BOS, including, but not limited to, those risks and uncertainties detailed in BOS' periodic reports and registration statements filed with the U.S. Securities Exchange Commission. |
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