B.J. Alan Sparks Profits with Prescient.

Leading Fireworks Company Adds Visibility & Analytics to Its Arsenal

WEST CHESTER, Pa. -- Prescient Applied Intelligence, Inc. (OTCBB:PPID) today announced that B.J. Alan, one of the nation's largest importer, retailer and wholesaler of consumer fireworks, added Prescient's Visibility & Analytics (V&A) to complement its successful Scan Based Trading (SBT) suite. Prescient is a leading provider of supply chain and advanced commerce solutions for retailers and suppliers.

A hot catch for the fireworks giant: SBT recently enabled B.J. Alan to spot a major pricing discrepancy and correct it before profits were affected. In Puerto Rico, the company's fireworks are sold under a different pricing structure than that used in the continental U.S. While using the Prescient suite to analyze the first day's sales from its Puerto Rican retail partner, B.J. Alan noticed that correct prices had not been loaded into the retailer's system. The company alerted the retailer and, thanks to Prescient, the pricing discrepancy was corrected immediately.

Fireworks are a very seasonal product, with Fourth of July and New Year's being the two peak times of the year for B.J. Alan's Phantom[R] Fireworks products. Retailers don't want to, and in some cases are legally not allowed to, keep excess fireworks on the shelves, so unsold products have to be returned to B.J. Alan, an expensive and time-consuming process, since fireworks have to be transported in special D.O.T. approved packaging because of the safety issues involved.

Before adopting Prescient's V&A and SBT solutions, the company had to take a guess at how much product to stock on store shelves, which often meant overstocks and returns. Now B.J. Alan is able to get visibility into product movement and sales, so there is no more guesswork involved in the ordering process. And that means fewer costly returns.

Prescient Helped B.J. Alan Reduce Reporting Time by 75 percent

The company now uses Prescient's V&A solution in conjunction with SBT. This makes analyzing and accessing SBT data easier and even more effective. Using Prescient's solutions, B.J. Alan is able to spend 75 percent less time on reporting, and can now create the types of reports needed to make executive decisions.

"Scan based trading enables us to place our orders based on consumer demand, so we always know how much product a retailer needs," said Mike Koocher, Director of IT for B.J. Alan. "We always strive to provide both our customers and our staff with the best options technology has to offer, and Prescient has certainly put us ahead of the curve in this respect. This has been invaluable when it comes to cutting back on returns."

"Using scan based trading is an optimal way for companies like B.J. Alan to increase profits by eliminating unnecessary ordering and profit-eroding returns," said Jane Hoffer, president and CEO of Prescient. "Prescient's solutions give increased visibility into point-of-sale data, and with that insight, companies can identify opportunities."

**If you are interested in reading more about the success B.J. Alan has had with Prescient and it's SBT program, read the case study, 'How Scan Based Trading Helped B.J. Alan Sparkle'.

**For more information on Prescient's Scan Based Trading or Visibility & Analytics, visit Webcast Express, webcasts designed to provide you with information about Prescient products and services in under 10 minutes.

About Prescient Applied Intelligence:

Prescient, founded in 1985 (OTCBB: PPID), is a leading provider of supply chain and advanced commerce solutions for retailers and suppliers. Prescient's solutions capture information at the point of sale, provide greater visibility into real-time demand and turn data into actionable information across the entire supply chain. As a result, the company's products and services enable trading partners to compete effectively, increase profitability and excel in today's retail business climate. Household brand names like Ahold, Coors, Domino's Pizza, Meijer, Rite Aid, Sara Lee, Schwan's, SUPERVALU, and Wyeth rely on Prescient. For more information, go to www.prescient.com.

Forward-Looking Statement:

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