B.I.G. Snares a Virtual `Who's Who' of Media and Extreme Sports Experts; New Management Team to Help Target Gen Y Audience.

IRVINE, Calif.--(BUSINESS WIRE)--Oct. 26, 1999--

Broadband Interactive Group (B.I.G.) Tuesday announced the expansion of its management dream team, including Skip Sneed, former editor of Surfing magazine.

Sneed joins B.I.G. as the new editor of Wave Action, one of B.I.G.'s free sports magazines with a circulation of 150,000, and as the surfing editor of gotcha.com.

B.I.G. is building convergence through its cross-media network of television, print and Internet media, together with major live sporting events.

The new management team has the experience and knowledge to help B.I.G. reach the more than 30 million North American participants and fans of extreme sports, and to create the "stickiest" network imaginable for the Gen Y market.

Additional new executives and promotions are:

-- Chris Lightburne, former management consultant with Kenneth

Leventhal and Company as well as chief operating and financial

officer for Joyride Limited Snowboards, as senior vice president

of B.I.G.

-- Ian Cairns, legendary professional surfer and veteran organizer

of professional sports competitions such as the OP Pro, The

Gotcha Pro, East Coast Surfing Championship and US Open of

Surfing, as vice president of events

-- Kevin Flanagan, former director of international sports marketing

at Oakley, based in France and North America, and captain of The

University of Arizona NCAA Final Four Basketball team, as

vice-president of marketing

-- Scott Bushman, former vice president and general manager of Buena

Vista Internet Group's new extreme sports and lifestyle venture,

EXPN.com, and director of e-commerce business development at

BVIG, as vice-president of interactive

-- Richard Montoya, former executive producer of ChinaByte, a News

Corporation joint venture based in Beijing, former senior

producer at News Corporation and producer for numerous

entertainment sites including the award-winning The "Official"

X-Files Web site, as general manager of gotcha.com

As the former senior editor of Surfing magazine, Sneed brings more than seven years of editorial and industry experience to the B.I.G. team. At Surfing, he was responsible for targeting a youth audience and for creating the highly successful Vans/Surfing Air Tour, now in its fourth year.

While at Surfing magazine, Sneed was also a contributing writer for major surfing publications worldwide and was an interviewer for "Board Wild," a television series which currently airs on Fox Sports Net.

"Surfing has always led trends in fashion and culture and it's only fitting that it's joining the forefront of new technology as well. This is a groundbreaking plan to blend TV and the Internet with traditional print publishing. B.I.G. has a host of amazing talent on its staff -- together we'll bring to our targeted audience an experience never before contemplated," Sneed said.

"To have such significant and respected industry players come on board is a validation of B.I.G.'s business model," said Matt Jacobson, CEO of B.I.G. "We are creating a cross-media network, targeting the highly desirable Gen Y audience. As we develop our community, products and content, our interactive features will continue to evolve and tie together all the different offerings across our network."

B.I.G. recently announced a television deal with Fox Sports Net to provide a daily one-hour extreme sports program to debut Jan. 1, 2000. B.I.G. also licensed the Gotcha, MCD and GirlStar clothing brands to Gotcha Sportswear, a new company formed by Gotcha International and extreme sports apparel manufacturing veteran, Snowmass Apparel, Inc.

About B.I.G.

Founded in October 1999, Broadband Interactive Group (B.I.G.) is building convergence through its cross-media network of television, print and Internet media, together with live events. B.I.G. targets more than 30 million Gen Y participants and fans of skateboarding, wakeboarding, surfing, snowboarding, inline skating, freestyle motocross and BMX.

To create the "stickiest" network imaginable, B.I.G. lets participants express themselves in print, on video, online and during competitive "sessions," while connecting them to top athletes in their sport. Managed by an executive dream team, B.I.G. is backed by investments from Broadcom co-founders Henry Nicholas III and Henry Samueli, and from Gotcha CEO Marvin Winkler, as well as funding from Broadcom Corporation (Nasdaq:BRCM).

With support from Broadcom's newest technologies, B.I.G.'s interactive features are at the forefront of the convergence evolution. The B.I.G. experience is available at www.gotcha.com