B. Braun Expands Outpatient Care Organization, Enhancing Focus on Non-Acute Healthcare Community.Realignment re·a·lign tr.v. re·a·ligned, re·a·lign·ing, re·a·ligns 1. To put back into proper order or alignment. 2. To make new groupings of or working arrangements between. and Expansion Reflects Company Commitment to Meet Growing Customer Demands BETHLEHEM, Pa. -- B. Braun Medical Inc., a global leader in innovative healthcare products and services, announced today the restructuring and expansion of its Outpatient Markets (OPM See Oracle Process Manufacturing. ) sales and marketing team, strengthening the company's leadership position within the non-acute healthcare community. "The reconfiguration and expansion of B. Braun's OPM division allows us to provide better service and deliver more efficient solutions to our outpatient care customers," said Scott Quilty, Vice President, OPM Division, B. Braun Medical. "The new structure enables us to rapidly introduce and support new product innovations in regional anesthesia regional anesthesia n. Anesthesia characterized by the loss of sensation in a circumscribed region of the body, produced by the application of a regional anesthetic, usually by injection. , closure technologies and passive safety devices. It also supports our fast-growing infusion pump infusion pump A device designed to deliver drugs and/or 'biologicals', at low doses and at a constant or controllable rate; ↑ rates of delivery in such devices may be associated with local hemolysis, compromising the potential benefits of a calibrated delivery business and the recent launch of our Pinnacle[TM] TPN TPN, in biochemistry, abbreviation for triphosphopyridine nucleotide, a coenzyme now usually called nicotinamide adenine dinucleotide phosphate, or NADP. Compounding System," Quilty added. The newly-expanded OPM sales force will focus its Ambulatory Care ambulatory care n. Medical care provided to outpatients. ambulatory care, n the health services provided on an outpatient basis to those who can visit a health care facility and return home the same day. Specialists (ACSs) on the ambulatory surgery ambulatory surgery n. Surgery performed on a person who is admitted to and discharged from a hospital on the same day. ambulatory surgery, n and oncology markets, while its Infusion Care Specialists (ICSs) focus on the home infusion therapy home infusion therapy The IV administration of therapeutics–analgesics, antibiotics, chemotherapy, parenteral nutrition–outside of a formal healthcare environment. See Hyperalimentation, Patient-controlled analgesics, TPN. and closed-shop pharmacy markets. Additionally, five Regional Distribution Managers (RDMs) will focus, by region, on the management of distributor partnerships to ensure efficient and consistent customer service. "B. Braun has a long and esteemed history of providing clinical expertise and professional support to customers in the outpatient care community," said Mr. Quilty. "Realigning and expanding our sales and marketing team to accommodate this growing demand reflects our continued commitment to Sharing Expertise[R] across our valuable customer base." About B. Braun Since its founding in 1839, B. Braun has built an unparalleled store of knowledge and expertise in delivering innovative healthcare products, medical devices and programs that enhance both patient and health-professional safety. Its 30,000 employees worldwide are proud of their commitment to translating customer needs into products with unmatched quality, superior technology, cost-effectiveness and environmental responsibility. Through its "Sharing Expertise([R])" initiative, B. Braun promotes best practices for continuous improvement of healthcare products and services. For more information about B. Braun or its safety healthcare products, call 800-854-6851, email us at inquiry@bbraun.com or visit B. Braun at www.bbraunusa.com. |
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