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B-to-B sites' common usability issues.


* Incomplete product description > Skepticism.

* Overwhelming and convoluted convoluted /con·vo·lut·ed/ (kon?vo-lldbomact´ed) rolled together or coiled.  content > Confusion.

* Convoluted navigational structure > Impatience.

* Pushy push·y  
adj. push·i·er, push·i·est
Disagreeably aggressive or forward.



pushi·ly adv.
 marketing tactics > Annoyance, distrust.

* Registration or contact forms > Reluctance to contact.

* Shallow product information > Site abandonment.

Kara Kara (kär`ə), river, c.140 mi (230 km) long, NE European and NW Siberian Russia. It flows N from the N Urals into the Kara Sea, forming part of the traditional border between European and Asian Russia. It is navigable in its lower course.  Pernice Coyne, Nielsen Norman Group Nielsen Norman Group is a usability consulting company created by well-known user experience experts Donald Norman, Jakob Nielsen, and Bruce Tognazzini. Besides these three principals, there are many lesser known experts in the company.

The company was founded in 1998.
, 48105 Warm Springs Blvd., Fremont, CA 94539, 415-682-0688, www.nngroup.com
COPYRIGHT 2006 The Newsletter on Newsletters LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Author:Coyne, Kara Pernice
Publication:The Newsletter on Newsletters
Date:Dec 17, 2006
Words:47
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