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B Squared Direct Inc. Exceeds November Goals.


Business Editors

BLOOMINGTON, Minn.--(BUSINESS WIRE)--Dec. 8, 2000

B Squared Technologies Inc. (National Quotation Bureau/BSQD) Friday announced that its subsidiary B Squared Direct Inc. has exceeded sales objectives for its first month of operation.

The company believes that customers are responding well to its emphasis on providing personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 retailing experiences.

Sales goals were quickly achieved as sales teams began contact with customers on Nov. 1. Team leaders found that customers were impressed im·press 1  
tr.v. im·pressed, im·press·ing, im·press·es
1. To affect strongly, often favorably:
 with the friendly professionalism of B Squared Direct representatives, and this contributed to the successful month.

"November was a good beginning for B Squared Direct, and it shows the effectiveness of offering quality product with an outstanding customer experience," said Brian Jue, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of B Squared Technologies Inc. He added, "We have a strong team, and we are all excited by the early momentum."

B Squared Direct Inc. is a direct-response marketing firm that began operation on Nov. 1. A newly formed subsidiary of B Squared Technologies Inc., the Minnesota-based firm sells high-end merchandise direct to consumers. B Squared Direct offers customers the convenience of stay-at-home shopping with sales people they can trust.

The company offers customers unique high-end merchandise with personalized customer relations. Expert sales representatives provide complete sales advising and customer assistance, similar to having a personal shopper Personal shopping is a occupation of people who help others shop by giving advice and making suggestions to customers. They are often employed by department stores and boutiques (although some are freelance or work exclusively online). . This contributes to long-term customer relationships based on trust, competency COMPETENCY, evidence. The legal fitness or ability of a witness to be heard on the trial of a cause. This term is also applied to written or other evidence which may be legally given on such trial, as, depositions, letters, account-books, and the like.
     2.
, and familiarity.

About B Squared Direct Inc.

B Squared Direct Inc. is a direct-response marketing firm specializing in selling high-end goods to retail consumers. Based in Bloomington, B Squared Direct utilizes a direct-response advertising strategy and derives revenues from its advertising strategy, maintaining a solid customer base, and a strong emphasis on long-term client retention and recurrent sales. For more information about the company, call 952/345-0174.

About B Squared Technologies Inc.

B Squared Technologies Inc. develops and distributes technologies for emerging hot markets in a global economy. B Squared Technologies develops products and services for the Business-to-Business (B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G.

B2B - business to business
) and Business-to-Consumer (B2C (Business to Consumer) Refers to a business communicating with or selling to an individual rather than a company. See B2B. ) channels. For more information about the corporation, visit www.b2technologies.com.

Certain statements in this news release may contain forward-looking information within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934, and are subject to the safe harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 created by those rules. All statements, other than statements of fact, included in this release, including, without limitation, statements regarding potential future plans and objectives of the company, are forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 8, 2000
Words:440
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