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Azuro Expands into Japanese Consumer Market; Leading Japanese EDA Distributor KeyBridge, Inc. to Provide Sales Support for Azuro.


MOUNTAIN VIEW, Calif. -- Azuro Azuro, Inc. is an electronic design automation (EDA) software company. It is headquartered in Santa Clara, California with a development office in Cambridge, UK.

Azuro develops software for the design of integrated circuits, specializing in analyzing power consumption of the
, Inc., a provider of innovative electronic design automation (EDA (1) (Electronic Design Automation) Using the computer to design, lay out, verify and simulate the performance of electronic circuits on a chip or printed circuit board. ) tools that significantly reduce the power consumption of digital semiconductor chips, today announced that it has selected KeyBridge, Inc. to provide sales support in Japan. KeyBridge is widely recognized as a leading Japanese Japanese (jăp'ənēz`), language of uncertain origin that is spoken by more than 125 million people, most of whom live in Japan. There are also many speakers of Japanese in the Ryukyu Islands, Korea, Taiwan, parts of the United States, and  distributor for EDA products with a reputation for building strong customer relationships and delivering compelling new EDA tools to the Japanese market.

"The Japanese consumer is leading the technology curve in many wireless and handheld handheld: see personal digital assistant.  device markets," said Barb Acosta, vice president sales and business development at Azuro. "Power budgets have become a critical concern for wireless chip design teams, and we are seeing significant interest in our PowerCentric(TM) solution in Japan. Azuro and KeyBridge share a united vision of building strong, long lasting customer relationships and providing dedicated local technical support in Japan."

"We are very pleased to be partnering with Azuro," said Masahiro Ishihara, president and chief executive officer of KeyBridge. "KeyBridge has established strong relations with customers in the wireless and consumer markets where we see a significant need for new low power design solutions. The introduction of Azuro's PowerCentric design tool is well timed Adj. 1. well timed - done or happening at the appropriate or proper time; "a timely warning"; "with timely treatment the patient has a good chance of recovery"; "a seasonable time for discussion"; "the book's publication was well timed"  to meet the evolving power requirements of the thriving thrive  
intr.v. thrived or throve , thrived or thriv·en , thriv·ing, thrives
1. To make steady progress; prosper.

2.
 Japanese IC market."

Launched in May 2005, PowerCentric is a complete solution for the implementation of low power clock networks that significantly reduces digital switching power above and beyond existing low power industry design solutions. Azuro's customers can translate this power saving advantage directly into enhanced functionality, talk time or play time on their devices.

About Azuro

Azuro, Inc. is a provider of innovative software solutions that significantly reduce the power consumption of next-generation wireless devices. Founded in 2002, the privately held company privately held company

A firm whose shares are held within a relatively small circle of owners and are not traded publicly.
 is headquartered in Mountain View, Calif., with a development center in Cambridge, UK. For further information, visit www.azuro.com or call 650-237-3500.

Azuro, PowerCentric and the Azuro logo are either trademarks or registered trademarks of Azuro, Inc. All other trademarks are the property of their respective owners.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Article Type:Industry overview
Date:Jan 24, 2006
Words:335
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