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Azurel Signs Agreement With Utopia Cosmeceuticals and Forms New Division to Serve Growing Cosmeceuticals Market.


NEW YORK--(BUSINESS WIRE)--June 24, 1998--Azurel Ltd. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:AZUR) announced today a consulting services Noun 1. consulting service - service provided by a professional advisor (e.g., a lawyer or doctor or CPA etc.)
service - work done by one person or group that benefits another; "budget separately for goods and services"
 agreement with Utopia Cosmeceuticals and the formation of a new cosmeceuticals division within its Private Label Cosmetics ("PLC") subsidiary.

Utopia was founded by Gene Beilis, who will join Private Label Cosmetics as head of the newly created cosmeceuticals division. Cosmecueticals are defined as cosmetic products that serve therapeutic functions and are incorporated into pharmaceutical technologies. The market for cosmeceuticals is estimated to be at $3 billion annually.

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Gerard Semhon, chairman and chief executive officer of Azurel, the new division will "create a whole new category of sophisticated products." Semhon added, "By utilizing our technologies we are able to develop products with multi-functional properties never before seen in the cosmetics industry. I am extremely pleased to create another dimension to Azurel with Utopia Cosmeceuticals. This division will focus on the spa and dermatological dermatological, dermatologic

pertaining to dermatology; of or affecting the skin.
 markets, creating whole new categories in the following: Revolutionary Sea Salt products, Anti-cellulite, Acne, Anti-Aging products, Scar management, OTC OTC

See: Over-the-counter.


OTC

See over-the-counter market (OTC).
 products and Anti-microbial products. Beilis and Dr. Vin Nayak's expertise in the cosmeceuticals market will allow PLC to offer its customers new products and technologies."

Beilis is the Director of Operations for Utopia with Nayak as the Director of New Technical Development.

Beilis has extensive experience in laboratory research and product development in the health care and cosmetics industries. Prior to forming Utopia, Beilis served as Cosmeceuticals Product Consultant for Proteque International.

Nayak holds a Ph.D. in Medical Chemistry from State University of New York (body) State University of New York - (SUNY) The public university system of New York State, USA, with campuses throughout the state.  at Buffalo, School of Pharmacy. Prior to joining PLC he served as Senior Research Scientist, Product Development for Warner-Lambert Company; Senior Research Scientist, Skin Care Development for Mary Kay Mary Kay is a brand of skin care and color cosmetics sold by Mary Kay Inc. Mary Kay World Headquarters is located in the Dallas suburb of Addison, Texas. Mary Kay Ash (d. November 22, 2001) founded Mary Kay Inc. on Friday, September 13, 1963.  Cosmetics; Technical Manager, Liposomal drug delivery systems for Jetsons Pharmaceuticals; and Principal Investigator Noun 1. principal investigator - the scientist in charge of an experiment or research project
PI

scientist - a person with advanced knowledge of one or more sciences
, New Technology Division for Whitehall-Robbins.

Azurel Ltd. is a vertically integrated cosmetics, skin care products and fragrance company uniquely positioned to offer its clients a complete range of services, from concept, product development, manufacturing, marketing and distribution both domestically and internationally. The company has its own manufacturing plant and currently distributes its own proprietary brands worldwide.

This release and prior releases are available on the KCSA KCSA Krannert Center Student Association
KCSA Kentucky Crushed Stone Association (Frankfort, KY)
KCSA Kyiv City State Administration
KCSA Kalamazoo Christian School Association
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 Worldwide website at www.kcsa.com

    CONTACT:  Azurel Ltd.
               Frank DeSimone, Executive VP & CFO
               Diane Papas, VP of Sales & Corporate Communications
               212/317-0712
               Fax: 212/317-0713
                                     or
               KCSA
               Joseph A. Mansi
               Sarah Shepard
               212/896-1205 / 212/896-1236
               Fax: 212/697-0910
               E-mail: sshepard@kcsa.com


COPYRIGHT 1998 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Article Type:Article
Geographic Code:1USA
Date:Jun 24, 1998
Words:406
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