Aztech Labs, Inc. Announces New Company-Wide Organization; Robert N. Gunn, Vice President and General Manager, Reviews Company's First 100 Days, Sets Strategy and Staffs Up.FREMONT Fremont (frē`mŏnt). 1 City (1990 pop. 173,339), Alameda co., W Calif., on San Francisco Bay; inc. 1956. Long an agricultural center, with champagne vineyards founded (1870) by Leland Stanford, it still ships fruits and vegetables. , Calif.--(BUSINESS WIRE)--May 3, 1996--Aztech Labs, Inc., headed by high tech veteran Robert N. Gunn, today announced a new company-wide reorganization aimed at meeting rapidly evolving needs in the multimedia market. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Gunn, 39, the company's recently appointed vice president and general manager, Aztech Labs now has a market driven approach to meeting its goals. "When I took on the leadership of Aztech Labs several months ago, it was clear to me that the Company needed to be dramatically re-aligned with a strong market and channel focus if we were going to realize our mission of becoming the world leader in multimedia hardware. I therefore spent my first hundred days as the Company's leader developing a strategy to more accurately reflect the needs of the domestic marketplace. We are basing our strategy on three key business disciplines: seamless planning, precision timing and flawless execution," Gunn said. The Company's strategy included building a new infrastructure and hiring key personnel to execute the vision. According to Gunn, the firm now has an experienced management staff including seasoned high tech professionals in channel marketing, sales, product marketing, engineering, sales logistics and marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales . In addition, Gunn said the Company has already set into motion a comprehensive set of policies and procedures Policies and Procedures are a set of documents that describe an organization's policies for operation and the procedures necessary to fulfill the policies. They are often initiated because of some external requirement, such as environmental compliance or other governmental designed to enhance customer service and support. Looking forward, Gunn noted, "As we move into the next hundred days, I will be assisting my management team in aggressively developing programs that support the Company's mission of becoming the global leader in multimedia hardware. Each member of my team has been tasked with out performing their counterparts in competitive companies." Aztech Labs, Inc., is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Aztech Systems Ltd., a Singapore-based leader in multimedia peripherals. Aztech Labs, headquartered in Fremont, Calif., markets advanced multimedia solutions to the OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and and retail channels. The Company's award-winning product line includes CD-ROM drives CD-ROM drives, which today typically means a CD-RW drive that is a combo CD-ROM, CD-R and CD-RW drive, come in a variety of speeds. The original drive (1x) transferred data at 150KB per second. , audio, video and connectivity products. The Company's toll free sales number is 800/886-8859. CONTACT: Aztech Labs, Inc. Julie DiBene, 510/623-8988 |
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