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Azteca Network Settles for Quiet Station Launch.


BLAME construction delays and a slowing financing stream for the quiet arrival of KAZA-TV (Channel 54) to Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , which marked the launch of Spanish-language network Azteca America Inc.

Last fall, Mexico's TV Azteca TV Azteca is the second largest Mexican television network. It was established in 1968 as the state-owned Instituto Mexicano de la Televisión ("Imevisión"), and was privatized under its current name in 1993. Its flagship program is the newscast Hechos.  SA de CV Visalia-based Pappas Telecasting Cos. had announced plans for a major launch of Azteca America. It had been set to include some 10 channels reaching up to 40 percent of the Latino market in the United State.

But with the nation in the midst Adv. 1. in the midst - the middle or central part or point; "in the midst of the forest"; "could he walk out in the midst of his piece?"
midmost
 of a media recession, the timing has turned out to be bad. Azteca America made its debut as the nation's third Spanish-language network with only KAZA-TY.

Adding to the problems was the delay by a couple of months in the construction of KAZA-TV's broadcast tower. This caused the station to miss the crucial May sweeps period, said Michael Angelos Michael Angelo can refer to:
  • Michael Angelo Batio, American guitarist
  • Michelangelo Buonarroti (1475–1564), Italian Renaissance artist
 of Pappas Telecasting.

Azteca America also hit a bump in the road when it was beat out by Telemundo last month in a bidding contest for KXTX-TV in Dallas. The new network bad wanted to originate its signal out of a Dallas statin stat·in
n.
Any of a class of drugs that inhibit a key enzyme involved in the synthesis of cholesterol and promote receptor binding of LDL cholesterol, resulting in decreased levels of serum cholesterol.
 but is now doing it out of TV Azteca's facilities in Mexico.
COPYRIGHT 2001 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Azteca America Inc. launches KAZA- TV in Los Angeles
Comment:Azteca Network Settles for Quiet Station Launch.(Azteca America Inc. launches KAZA- TV in Los Angeles)
Author:PESCHIUTTA, CLAUDIA
Publication:Los Angeles Business Journal
Article Type:Brief Article
Geographic Code:1USA
Date:Aug 6, 2001
Words:194
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