AzoogleAds Launches BlueTime to Deliver Results-Driven Online Brand Advertising; New Service Infuses Brand Advertising with Direct Marketing Focus and Intelligence.TORONTO Toronto (tərŏn`tō), city (1998 est pop. 2,400,000), provincial capital, S Ont., Canada, on Lake Ontario. Toronto is the largest city in Canada and since the 1970s has been one of the fastest-changing cities in North America, experiencing -- AzoogleAds, a leader in performance-based online advertising, today announced its BlueTime advertising optimization optimization Field of applied mathematics whose principles and methods are used to solve quantitative problems in disciplines including physics, biology, engineering, and economics. technology. The new service uses the results-driven approach honed for AzoogleAds' industry-recognized direct response network to deliver a platform for brand advertisers to reach highly targeted and trusted websites. "Much like the AzoogleAds direct response or CPA (Computer Press Association, Landing, NJ) An earlier membership organization founded in 1983 that promoted excellence in computer journalism. Its annual awards honored outstanding examples in print, broadcast and electronic media. The CPA disbanded in 2000. network, BlueTime is a results-driven service designed to maximize revenues for both advertisers and publishers," Joe Speiser, co-founder of AzoogleAds. "Results remain the key focus, but with BlueTime, we're offering advertisers interested in brand building programs a network that can reach the right audience with the right message at the right time." The Bluetime Optimization Technology leverages the AzoogleAds network to ensure that advertisers target messages effectively and efficiently taking into consideration outlet, time, geography and delivery. Specializing in all forms of online media, AzoogleAds offers high impact direct marketing response and fast ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). through banner network and site-specific advertising, online promotions, data-capture and co-registration programs, campaign management and advertising measurement. BlueTime builds on this expertise and applies a direct marketer's focus to brand advertising. "Industry reports continue to indicate that more and more of the average marketing budget is being transferred from traditional to online advertising. As this happens, advertisers continue to look for additional ways to leverage the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the to build their brands," said Alex Zhardanovsky, co-founder of AzoogleAds. "This new network is not only a perfect complement to our direct response capabilities, but provides advertisers the ability to work with the AzoogleAds team to develop tailored programs that put an action campaign into a branding context." The first step in branding success is carefully matching advertisers to publishers. BlueTime's network of content-driven, editorial style websites includes high quality sites from a long, granular granular /gran·u·lar/ (gran´u-lar) made up of or marked by presence of granules or grains. gran·u·lar adj. 1. Composed or appearing to be composed of granules or grains. 2. list of content niches. By successfully matching ads to target audiences, BlueTime ensures that the advertiser ad·ver·tise v. ad·ver·tised, ad·ver·tis·ing, ad·ver·tis·es v.tr. 1. To make public announcement of, especially to proclaim the qualities or advantages of (a product or business) so as to increase reaches its target demographic. Beyond content-matching, advertisers are able to refine the delivery of their campaigns by geography, time-of-day, frequency and order. That is, an advertiser could choose to deliver its ad to potential customers within a specific geography, viewing specific web content at a specific time of the day. Further, inclusion of IP targeting technology from Digital Envoy envoy: see diplomatic service. Envoy - Motorola's integrated personal wireless communicator. Envoy is a personal digital assistant which incorporates two-way wireless and wireline communication. , BlueTime offers advanced geo-targeting for continent, country, postal and area codes to deliver better results for its advertising customers. The BlueTime service also provides advertisers choice as to delivery options, with full control over the frequency and order of ads. "We're working with our clients to create the optimal results by hitting the ideal target at the ideal time with the right message," said James Kupka, director of operations for AzoogleAds' BlueTime unit. "Matching advertising to both the viewer demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. and to the content of the websites it is shown on is the key to successful branding. For instance, enormous impact for a beer brand can be generated by reaching an audience of young professional males while they view the sites that help them plan their weekends. This level of targeting delivers the highest level of cost-effective cost-effective, n the minimal expenditure of dollars, time, and other elements necessary to achieve the health care result deemed necessary and appropriate. brand building possible" The AzoogleAds BlueTime Optimization Advertising Technology is available now and pricing is dependent on campaign requirements. For more information, please visit www.bluetime.com or call 905-946-0300, extension 245. About AzoogleAds AzoogleAds, founded in 2000, is a profitable and rapidly growing online advertising network that delivers customers and generates revenues for its customers. A pioneer in the performance-based advertising industry, AzoogleAds now has the largest network of quality traffic. This highly effective network coupled with proprietary technology and unparalleled industry expertise enables the AzoogleAds team to deliver the most comprehensive and cost-effective strategic online marketing campaigns for advertisers of all sizes and across all industries. For publishers, AzoogleAds provides high-impact campaigns which enable publishers to maximize earnings on their inventory. AzoogleAds customers include eBay.com, Blockbuster block·bust·er n. 1. Something, such as a film or book, that sustains widespread popularity and achieves enormous sales. 2. A high-explosive bomb used for demolition purposes. 3. , Netflix, True.com, Stamps.com, MatchNet, AskJeeves and Intermix in·ter·mix tr. & intr.v. in·ter·mixed, in·ter·mix·ing, in·ter·mix·es To mix or become mixed together. [Back-formation from obsolete intermixt, from Latin , among others. The company is privately held and venture backed by TA Associates and the Stripes Group. For more information, please visit AzoogleAds' website at www.azoogleads.com. |
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