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AzoogleAds Appoints Michael Sprouse to Chief Marketing Officer.


NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- Azoogle.com, Inc. (www.AzoogleAds.com), the New York-based online marketing solutions provider, has appointed Michael Sprouse to the position of Chief Marketing Officer. Sprouse will be based in AzoogleAds' offices in New York, New York.

In his position at AzoogleAds, Sprouse is responsible for overseeing marketing strategy, media buying, direct marketing programs, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  strategy and outreach, internal communications This article's grammar usage needs improvement. Please edit this article in accordance with Wikipedia's . , corporate development and cross-platform initiatives.

Sprouse arrives at AzoogleAds from Playboy Enterprises, Inc where he began in May of 2002 as Director of Marketing, Online Subscriptions and E-Commerce/Catalog, and was later promoted to Vice President of Marketing and subsequently Senior Vice President of Marketing. In this position, he was responsible for providing overall marketing strategy, management and direction for the company's Online & E-Commerce/Catalog businesses, as well as their TV and Home Entertainment groups.

While at Playboy, Sprouse initially helped oversee a strategic business transformation in digital media and then subsequently led years of major revenue and operating income Operating Income

The profit realized from a business' own operations.

Notes:
This would not include income from things such as investments in other firms. Also referred to as operating profit or recurring profit.
 growth.

"Michael has already demonstrated his considerable expertise in all facets of Online and Direct Marketing, and will be incredibly valuable as we continue to grow our business and continue to invest in and expand our technology and online advertising solutions," said Randy Nicolau, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of AzoogleAds.

About AzoogleAds:

AzoogleAds (www.AzoogleAds.com), founded in 2000, is an end-to-end online marketing solutions provider for advertisers, publishers and online affiliates. Initially a pioneer in performance-based marketing, AzoogleAds generates the highest volumes of quality traffic through its affiliate network, its proprietary search technologies and optimization, its in-house CPM/CPA/CPC Media Buying and the company's unparalleled industry expertise. The AzoogleAds team delivers the most comprehensive and cost-effective strategic online marketing campaigns for advertisers and publishers of all sizes and across all industries through innovative technology and unrivaled knowledge in search and performance based marketing and media buying.

AzoogleAds is headquartered in New York, with offices in Toronto and San Francisco. The company is privately held and backed by private equity fund TA Associates and venture capital fund Stripes Group.

They are members of the IAB (1) See Internet Architecture Board.

(2) (Interactive Advertising Bureau, New York, www.iab.net) An industry association founded in 1996 to set standards and guidelines for interactive advertising and marketing.
, Mobile Marketing Association (MMA (Microcomputer Managers Association, Inc.) A membership organization with chapters throughout the U.S. that was devoted to educating personnel responsible for personal computers. It disbanded in 1996.

Mma - A fast Mathematica-like system, in Allegro CL by R. Fateman, 1991.
), Shop.Org, the DMA (1) (Digital Media Adapter) See digital media hub.

(2) (Document Management Alliance) A specification that provides a common interface for accessing and searching document databases.
 and the Congressional Internet Caucus Advisory Committee.
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Publication:Business Wire
Date:Sep 27, 2007
Words:360
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