AzoogleAds Acquires Bazaar Advertising.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of & SAN FRANSICO -- Azoogle.com, Inc. (www.AzoogleAds.com), the New York-based online marketing solutions provider, announced today the successful integration between AzoogleAds and San-Francisco based, Bazaar Advertising, a marketing services and search engine management company that specializes in the discovery, purchase and optimization of online search campaigns. Terms of the acquisition were not disclosed. The incorporation of Bazaar Advertising's technology will augment AzoogleAds' performance-based affiliate marketing Affiliate marketing is a method of promoting web businesses (merchants/advertisers) in which an affiliate (publisher) is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts. business that it helped pioneer in 2000. With the addition of Bazaar Advertising's proprietary search traffic acquisition platform, AzoogleAds can now provide advertisers with increased volumes of highly-qualified leads via SEM as well as other expanded services. "Our goal is to continue to grow our client's customer acquisitions by coupling science and technology with real direct marketing savvy," says Randy Nicolau, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of AzoogleAds. "We feel it is a natural evolution for AzoogleAds to serve its existing and prospective clients by helping them cost-effectively improve their reach online by expanding our suite of offerings into search marketing." About AzoogleAds: AzoogleAds (www.AzoogleAds.com), founded in 2000, is an end-to-end online marketing solutions provider for advertisers, publishers and online affiliates. Initially a pioneer in performance-based marketing, AzoogleAds generates the highest volumes of quality traffic through its affiliate network An affiliate network acts as an intermediary between publishers (affiliates) and (merchant) affiliate programs. It allows publishers to find affiliate programs, which are suitable for their website and it helps websites offering affiliate programs reach its target audience. , its proprietary search technologies and optimization, its in-house CPM/CPA/CPC Media Buying and the company's unparalleled industry expertise. The AzoogleAds team delivers the most comprehensive and cost-effective strategic online marketing campaigns for advertisers and publishers of all sizes and across all industries through innovative technology and unrivaled knowledge in search and performance based marketing and media buying. AzoogleAds is headquartered in New York, with offices in Toronto and San Francisco. They are members of the IAB (1) See Internet Architecture Board. (2) (Interactive Advertising Bureau, New York, www.iab.net) An industry association founded in 1996 to set standards and guidelines for interactive advertising and marketing. , Mobile Marketing Association (MMA (Microcomputer Managers Association, Inc.) A membership organization with chapters throughout the U.S. that was devoted to educating personnel responsible for personal computers. It disbanded in 1996. Mma - A fast Mathematica-like system, in Allegro CL by R. Fateman, 1991. ), Shop.Org, the DMA (1) (Digital Media Adapter) See digital media hub. (2) (Document Management Alliance) A specification that provides a common interface for accessing and searching document databases. and the Congressional Internet Caucus Advisory Committee. The company is privately held and backed by private equity firms TA Associates and Stripes Group. |
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