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Azerity Expands European Operations with Multiple New Sales Offices; Azerity to Provide Extended Sales and Operational Support to its Growing European Customer Base.


Business Editors/High-Tech Writers

MILPITAS, Calif.--(BUSINESS WIRE)--Dec. 3, 2003

Azerity(R), the leader in sales execution and channel automation solutions, today announced that, in addition to its existing European headquarters, it expanded sales operations by opening offices in France, Germany, and the United Kingdom.

Azerity's new sales offices based respectively in Paris, Munich and London are important contributors to its overall existing European operations led by Marco Landi, managing director for EMEA (Europe, Middle East, Africa) Refers to that region of the world. For example, one might see products packaged differently for the UK, EMEA and Asia Pacific markets. . Azerity's increased market presence is in response to the growing European demand by manufacturers for applications which provide sales organizations with the means to optimize and manage their day-to-day sales activities and customer transactions in a collaborative environment for both direct and sales channel activities.

"Our customers tell us that sales professionals are tasked to manage increasingly complex sales Complex sales, also known as Enterprise sales, can refer to a method of trading sometimes used by organizations when procuring large contracts for goods and/or services where the customer takes control of the selling process by issuing a Request for Proposal (RFP) and  opportunities. They are asked to respond more quickly to global customers' complex design and pricing requests or face losing the deals," says Marco Landi. "As a result, organizations need to re-examine re·ex·am·ine also re-ex·am·ine  
tr.v. re·ex·am·ined, re·ex·am·in·ing, re·ex·am·ines
1. To examine again or anew; review.

2. Law To question (a witness) again after cross-examination.
 their sales strategy. They are looking to solve their most mission critical sales challenges such as accelerating demand creation, coordinating global price management, and optimizing channel automation."

Azerity's ProChannel(R) solution provides the ability to aggregate information collected in the sales process A sales process is a systematic approach for performing product or service sales. The reasons for having a sales process include seller and buyer risk management, achieving standardized customer interaction in sales and scalable revenue generation.  and dynamically apply it to client specific transactions in real time -- namely sales execution. "With today's strategic business needs, companies with global sales organizations need to reduce cost and enhance operating revenues in order to remain competitive. We are very excited about the ongoing opportunity to extend our ProChannel solution suite into the European community European Community: see European Union.
European Community (EC)

Organization formed in 1967 with the merger of the European Economic Community, European Coal and Steel Community, and European Atomic Energy Community.
," said Stephen Gold, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Azerity.

About ProChannel

Azerity's ProChannel application is an enterprise class sales execution solution suite of independent software modules addressing complex business processes spanning from pre-sales activities (e.g. product catalog information, opportunity tracking, forecasting) through sales transactions (e.g. global price management, interactive quoting, contract compliance, order capture) to post-sales requirements (e.g. split commission calculations, reporting, analytics) to handling channel management logistics (e.g. ship and debit, design registration, point of sale reconciliation, price protection execution, stock rotation Stock rotation is the practise, used in retail and especially in food stores such as supermarkets, of moving products with an earlier sell-by date to the front of a shelf (or in the cooler if the item is on repack so they get worked out before the new product), so they get picked up and  administration).

About Azerity

Azerity(R) is a leading provider of web-based enterprise class software applications for sales execution and channel automation. Sales execution, or next generation CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization.  systems, provides intelligent automation and management of customer transactions which result in improved revenues, reduced costs, enhanced margins, and accentuated customer and channel satisfaction. ProChannel(R), their award-winning suite of applications, provides manufacturers and their extended selling organization total visibility and management of the sales and marketing activities. A patent-pending process allows organizations to map their business processes across the ProChannel suite of 29 feature rich modules. Combining in depth functionality with extensive domain expertise, a proven ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). , unparalleled professional services, and total customer satisfaction, it is clear why Azerity has emerged as the standard for enterprise class sales execution and channel automation solutions for manufacturing industries with complex sales processes. The Company worldwide headquarters are located at 640 N. McCarthy Boulevard, Milpitas, CA 95035. The EMEA headquarters are located at 1464 Chemin de Vallauris, 06410 Biot, Sophia-Antipolis, France. For additional information about Azerity, visit www.azerity.com or call 408-324-2300.

European Headquarter head·quar·ter  
v. head·quar·tered, head·quar·ter·ing, head·quar·ters Usage Problem

v.tr.
To provide with headquarters:
 and Sales offices:

Headquarters

Nice: +33(0)493.65.09.96

Paris: +33(0)143.55.08.16

Munich: +49(0)8762.2850

London: +44(0)1753.648.770

"Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
" Statement under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995: Statements herein that are not historical facts are "forward-looking statements" involving risks and uncertainties, including but not limited to: the effect of global economic conditions, shifts in supply and demand, market acceptance, the impact of competitive products and pricing, product development, commercialization and technological difficulties, and capacity and supply constraints.
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Publication:Business Wire
Date:Dec 3, 2003
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