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Azerity CEO to Speak at the Asian Technology Roundtable Exhibition -ATRE-; Speech to Focus on Gaining a Global Advantage Through Sales Automation.


Business Editors/High-Tech Writers

Asian Technology Roundtable Exhibition

MILPITAS, Calif.--(BUSINESS WIRE)--March 20, 2003

Azerity, the leader in CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization.  and channel automation solutions for manufacturing industries manufacturing industries nplindustrias fpl manufactureras

manufacturing industries nplindustries fpl de transformation

 with complex sales Complex sales, also known as Enterprise sales, can refer to a method of trading sometimes used by organizations when procuring large contracts for goods and/or services where the customer takes control of the selling process by issuing a Request for Proposal (RFP) and  processes, such as High-Tech, today announced that its president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Stephen Gold, has been invited to give a presentation at this year's Asian Technology Roundtable Exhibition to be held in April 7-8, 2003 in Seoul, Korea. Mr. Gold's presentation is scheduled to take place at 2:00 p.m. on Monday, April 7, and will focus on the challenges manufacturers face in managing global sales processes and how automation can provide real-time collaboration and deliver bottom line results. Gold will also participate in a roundtable discussion with other technology business leaders regarding the changing dynamics of the Asian markets.

"At a time when companies are grappling with unprecedented layoffs and increasing customer demands many are turning to automation to solve their problems. Not a panacea Some antidote or remedy that completely solves a problem. Most so-called panaceas in this industry, if they survive at all, wind up sitting alongside and working with the products they were supposed to replace. , but a true component of future value, automation done right holds the promise of improved revenues, reduced cost, and better operating margins Operating Margin

A ratio used to measure a company's pricing strategy and operating efficiency.

Calculated by:
," said Stephen Gold, President and CEO of Azerity. "Companies should expect, and demand, that any investment in automation delivers demonstrable ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot).  in a matter of months. Azerity's track record of 100% client retention is the best testimonial to the value we deliver."

ATRE, the Asian Technology Roundtable Exhibition, offers a unique opportunity to explore Asia's essential role both as a global resource and a marketplace. ATRE gathers visionaries of today and leaders of tomorrow. Leading CEOs from every continent will provide insights and ideas that will help the industry for years to come and will help to lay the foundations for new ventures and the creation of rewarding partnerships.

About Azerity

Azerity(R) is a leading provider of web-based enterprise class software sales solutions. ProChannel(R), their award winning suite of integrated customer relationship management (CRM) and channel automation software applications, provides high-tech manufacturers and their extended selling organization total visibility and management of the sales and marketing process. A patent pending process allows organizations to map their business processes across the ProChannel suite of 26 feature rich modules. Combining in depth functionality with extensive domain expertise, a proven ROI, unparalleled professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. , and total customer satisfaction and it is clear why Azerity has emerged as the standard for enterprise class sales solutions for manufacturing industries with complex sales processes. The Company headquarters are located at 640 N. McCarthy Boulevard, Milpitas, California Milpitas (IPA pronunciation: mɪlpitʌs; inhabitants are called 'Milpitans') is a city in Santa Clara County, California. It is located with San Jose to its south and Fremont to its north, at the eastern end of Highway 237 and generally between Interstate freeways 680 and  95035. For additional information about Azerity, visit http://www.azerity.com or call 408-324-2300.

About Dasar (ATRE's Sponsor)

Since 1990, DASAR has served as a global IT relationship builder by assembling the brightest CEOs from companies of all sizes and sectors to share the latest technology information at conferences and trade shows across Europe, Asia, Israel and the US. The company has acted as a catalyst for partnerships, joint ventures and mergers among companies on the forefront of the technology revolution. www.dasar.com ATRE is an invitation only event for CEO's, presidents and founders of technology companies. Dasar operates ATRE, with offices in Mountain View, CA and Levallois Perret, France. For additional information about ATRE, visit http://www.dasar.com or call 650-321-5544.

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Publication:Business Wire
Date:Mar 20, 2003
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