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Azanda Network Devices Inks Deals With Four North American Sales Channel Partners.


Business Editors/High-Tech Writers

Networld+Interop 2002

Booth 3135

SUNNYVALE Sunnyvale, city (1990 pop. 117,229), Santa Clara co., W Calif., near San Francisco; settled 1849, inc. 1912. A city in Silicon Valley, its many manufactures include semiconductors; machinery and instruments; electrical, electronic, and aerospace products; , Calif.--(BUSINESS WIRE)--April 29, 2002

Semiconductor Technology Company Expands Sales Presence into the

Pacific Northwest, New England New England, name applied to the region comprising six states of the NE United States—Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, and Connecticut. The region is thought to have been so named by Capt. , Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region,  and Canada Canada (kăn`ədə), independent nation (2001 pop. 30,007,094), 3,851,787 sq mi (9,976,128 sq km), N North America. Canada occupies all of North America N of the United States (and E of Alaska) except for Greenland and the French islands of  

Azanda Network Devices, an innovator in the development of silicon products for managing the way traffic is processed in network core, edge and enterprise markets, today introduced four additions to its North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 sales force.

I Squared, Inc., SemiTech Solutions, Inc., and AActive Engineering LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
, will lead Azanda's sales efforts in the Pacific Northwest, New England, and Southern California, respectively, while Kaytronics will lead sales efforts throughout Canada.

Azanda is currently finalizing the commercialization of its next-generation technology for a variety of products intended for OC-48 and OC-192 traffic management applications. Azanda will be exhibiting in booth 3135 at the Networld+Interop trade show in Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States.  May 6-10, (www.key3media.com/interop/lv2002/index.php).

"We've we've  

Contraction of we have.

we've have
 implemented a sales model which very much leverages the synergistic synergistic /syn·er·gis·tic/ (sin?er-jis´tik)
1. acting together.

2. enhancing the effect of another force or agent.


syn·er·gis·tic
adj.
1.
 product and client relationships of our partners," said Tom Griffin Tom Griffin is the name of multiple people:
  • Tom Griffin (playwright), a playwright
  • Tom Griffin (baseball player), of the Houston Astros
  • Tom Griffin of Redhill, Surrey, a world-record holder
  • Tom Griffin (producer), a TV producer
, vice president of sales at Azanda Network Devices. "This gives us more extensive coverage of our growing customer base by geography and application, while overall accelerating product acceptance and customer satisfaction."

Azanda's North American sales partners are:
-- I Squared, Inc., www.isquared.com, provides leading edge semiconductor
companies with support in engineering, customer service and sales. Based in San
Jose, California, with additional offices in Oregon and Washington, I Squared
will represent Azanda's products throughout Northern California and the Pacific
Northwest.

-- SemiTech Solutions, Inc., a semiconductor sales and marketing firm with a
focus on very technically oriented products. Based in Westford, Massachusetts,
with additional offices in the New England area, SemiTech Solutions will reach
Azanda's potential customers in the greater New England Area.

-- AActive Engineering LLC, www.aactive.com, a sales, marketing and design
firm, based in Irvine, California, with additional offices in Simi Valley and
San Diego, California. AActive will target Azanda's market in Southern
California.

-- Kaytronics, www.kaytronics.com, Canada's leading sales representative for
the latest technology in electronic components. Based in Montreal, with
additional offices in Ottawa, Toronto, Calgary and Vancouver, Kaytronics will
lead Azanda's sales efforts throughout Canada.


"We are excited to be part of the world-class world-class
adj.
1. Ranking among the foremost in the world; of an international standard of excellence; of the highest order: a world-class figure skater.

2.
 sales team Azanda has constructed with us and other top tier technical manufacturers' representatives Manufacturers representatives (reps), also known as sales agents, are independently owned and managed sales companies that are an alternative to hiring a direct sales force. ," says Mike Castro, a partner at I Squared. "Azanda's traffic management products are well poised to penetrate the current design efforts now underway, as evidenced by our recent successes. This is an area of great interest for our networking equipment clients."

"Last year has shown major changes in the demands from networking equipment vendors and those companies that can respond to the new requirements will ultimately be successful," said John G. Metz, principal analyst of research firm, Metz International Ltd. in Harvard, Mass. "We believe that even with superior technology, survival -- and long term prosperity -- will depend on developing the proper distribution channels to get the product into customer's hands around the world. Azanda is making a smart move by getting these sales relationships in place prior to their product launch. Having both the technology and sales channels should position Azanda with the ability to respond to the dynamic market conditions and new customer requirements."

About Azanda Network Devices

Azanda Network Devices is an innovator in the development of silicon products for the optical metro network, the access portion of core networks, and enterprise networks at the WAN edge. It is poised to "evolutionize" the datapath architecture of high-speed optical line cards by using an "open architecture" approach to managing the way data traffic is processed. Azanda's high-performance silicon products help OEMs leverage their existing investments in systems and accelerate their product time-to-market. Additional information on Azanda can be found at http:///www.azanda.com, or by contacting company headquarters in Sunnyvale, Calif., at 408/720-3100.
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Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 29, 2002
Words:640
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