Ayzenberg Group and Art Center Showcase ``Art of the Game''.PASADENA, Calif. -- Ayzenberg Group hosted the 1st annual "Art of the Game" panel discussion at their state-of-the-art design studio in Pasadena, CA, in partnership with Art Center College of Design Art Center built its reputation as a vocational school, essentially, preparing returning GIs for work in the commercial arts fields. It has traditionally maintained a strong "real-world" focus, emphasizing craftsmanship, technique, and professionalism while somewhat de-emphasizing theory. . The event showcased an opportunity to hear from and network with some of the Electronic Entertainment Industry's top players, including: Eric Ayzenberg, Ayzenberg Group; Mohammed Davoudian, President, Brain Zoo Studios; Stephan Farr-Jones, former VP of Marketing, Vivendi Universal; Stanley Liu, Kronos Digital Entertainment; Emmanuel Valdez, VP/Creative Director, Sammy Studios and Ed Zobrist, Chief Marketing Officer of Vivendi Universal Games Universal Games is a Nevada company that produced such board games as Merger, Titanic: The Board Game, and the Apollo 13 edition of Solarquest. In 1965, their address was in Houston, Texas. Universal Games released Merger, a financial game for 2-4 players. . An in-depth investigation into the future of game design and marketing was the main topic of discussion. Among the notable comments made, Eric Ayzenberg maintained that "the future of marketing still rests on Big Ideas," and on the topic of globalization globalization Process by which the experience of everyday life, marked by the diffusion of commodities and ideas, is becoming standardized around the world. Factors that have contributed to globalization include increasingly sophisticated communications and transportation and consolidation, Steve Farr-Jones thought that it was "totally inevitable." Ed Zobrist felt that "consolidation means that we will be spending more money to make more polished games, but there will be less room for innovation." Stanley Liu added that "as a developer, if you don't align yourself with a strong publisher that can devote the resources and marketing to you, you just can't survive." As far as future marketing tactics were concerned, Eric Ayzenberg thought that "A tiered price structure" might fit into the future business model suggested by Emmanuel Valdez when he posited making games into cheaper "episodic episodic sporadic; occurring in episodes. e. falling a paroxymal disorder described in Cavalier King Charles spaniels in which affected dogs, starting at an early age, experience episodes of extensor rigidity, possibly brought on by stress. e. impulse buys" as with DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. movie sales. In addition, a copy of "Art of the Game" was showcased: a 200-page anthology of creative, marketing and advertising developed over the last 10 years for the video game industry. Ayzenberg Group Ayzenberg Group, founded by Eric Ayzenberg in 1994, is a full-service advertising agency located in Pasadena, CA servicing clients such as Midway Games Midway Games (NYSE: MWY) (formerly Midway Manufacturing) is an American video game publisher. Midway's legacy includes landmark titles such as Ms. Pac-Man, Spy Hunter, Tron, Mortal Kombat, and NBA Jam. , Electronic Arts, Ubisoft, Sony Online Entertainment Sony Online Entertainment (SOE) is a game development and game publishing division of Sony that is best known for creating massively multiplayer online games, including EverQuest, EverQuest II, PlanetSide, and Star Wars Galaxies and Vivendi/Universal Games. Art Center College of Design Art Center College of Design is recognized as one of the world's foremost institutions for art and design education for nearly 75 years. Art Center is located in Pasadena, California Pasadena is a city in Los Angeles County, California, United States. As of the 2000 census, the city population was 133,936 and the 160th largest city in the United States. The California Finance Department estimates the Pasadena population to be 146,166 in 2005. , with classes held at its Hillside Campus and new South Campus in downtown Pasadena. G4tech TV The event was covered by G4techTV for their Pulse News show. G4techTV is the premier outlet for game-related television programming. G4techTV is the one and only 24-hour television network that is plugged into every dimension of games, gear, gadgets and gigabytes. Their focus will be on the "how." How a game progresses from conception and eventually arrives in the hands of a gamer, and how the marketing is tailored to make this happen. "Art of the Game" is available on amazon.com. |
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