Ayzenberg Group Forges Exclusive Alliance With Primus.Business Editors/High-Tech Writers PASADENA, Calif.--(BUSINESS WIRE)--Sept. 6, 2000 Partnership Ensures Ability to Provide One Stop Solution for Growing Roster of Clients As part of its long-term agenda to provide comprehensive strategic, creative and technology solutions to the world's foremost Internet, high tech and interactive entertainment companies, Pasadena's Ayzenberg group is today announcing the creation of an exclusive strategic alliance with Primus, bridging Ayzenberg's front-end creative expertise with the back-end Web programming skills of Primus. "This alliance dramatically extends our range of interactive marketing and e-commerce solutions," said Ayzenberg Group's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and Creative Director Eric Ayzenberg. "Others may make the claim, but our alliance with Primus means we can truly deliver the full spectrum of integrated marketing services both online and offline. It lets us offer much more than most Web-based solution providers." Primus, led by Phil Hom, is a San Diego-based team of Web programmers. Highly skilled in core Web technologies: database architecture, legacy system integration and high-volume transaction systems for clients like Honda, PriceWaterhouseCoopers, No Fear and Computer Sciences Corporation. The alliance gives Primus access to a new set of clients, while Ayzenberg Group gains a presence in the rapidly evolving San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. market. At the core of the Primus team are 11 Web engineers proficient in a range of technologies including HTML HTML in full HyperText Markup Language Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web. , ASP, Java, SQL SQL in full Structured Query Language. Computer programming language used for retrieving records or parts of records in databases and performing various calculations before displaying the results. , Perl, Unix, ActiveX and Oracle amongst others. With some 40 employees, Ayzenberg features a full breadth of talent including interface and computer graphic designers; art directors; copywriters This is a list of well-known advertising copywriters who founded a major multinational agency, have been inducted into an advertising hall of fame, or have been recognized with a lifetime achievement award. ; researchers; programmers; broadcast and streaming media See streaming audio, streaming video and digital media hub. producers; strategic business consultants; senior public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most counsel; media and investor relations Investor relations The process by which the corporation communicates with its investors. specialists; sales and marketing account executives as well as office support staff. An interactive advertising and design agency, Ayzenberg has built a loyal client base in interactive entertainment, the dot-com community, high tech, bio/healthcare, consumer products and new media. Providing brand acceleration, advertising, design, direct response, and website development. Notable clients include Microsoft, Sony, GoShip.com and Perfect.com, amongst others. Corporate headquarters are located at 47 E. Walnut St., in Old Pasadena, CA 91103; phone (626) 584 4070; FAX (626) 584 3954, Web Site (http://www.ayzenberg.com). |
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