Ayzenberg Group -- Agency Renowned for Strategic Branding Announces Launch of New Healthcare Division.Business Editors & Health/Medical Writers PASADENA, Calif.--(BW HealthWire)--April 26, 2000 Leveraging its wide breadth of experience in the incubation incubation /in·cu·ba·tion/ (in?ku-ba´shun) 1. the provision of proper conditions for growth and development, as for bacterial or tissue cultures. 2. of start-up businesses and its long-standing expertise in corporate brand-driven advertising and design for the likes of Microsoft, Sony, Havas and an increasing array of dot com dot com - com companies, the Ayzenberg Group today announced the official launch of its new healthcare division, Ayzenberg Health. The move comes on the heels of a succession of prominent account wins in the healthcare sector by the Pasadena-based, full-service integrated marketing communications Integrated Marketing Communications Definition The American Marketing Association suggests that integrated marketing communications (IMC) is “a planning process designed to assure that all contacts received by a customer or prospect for a product, service, or firm, including: Breastlink (online magazine); Knoll Pharmaceuticals; National Brain Tumor Foundation The Brain Tumor Foundation (BTF) is a charity based based in New York City which helps patients who have a brain tumor and their families. It was founded in 1998. It promotes early detection of brain tumors, as well as support groups, medical referrals, peer matching ; Nexell Therapeutics therapeutics Treatment and care to combat disease or alleviate pain or injury. Its tools include drugs, surgery, radiation therapy, mechanical devices, diet, and psychiatry. ; and Salick Health Care Inc. Ayzenberg Health, as part of Ayzenberg Group will provide full agency services to its clients, including brand identity, print and online advertising, medical communications, marketing and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most promotion, product launching, Web site development, and production. "What sets us apart from many other agencies is a team with many years of consumer health experience both in the clinical setting and on the Web," noted Valen Watson, Senior Vice President and Managing Director for Ayzenberg Health. "We've been actively listening to patients, providers, and product manufacturers to enhance the shared decision-making process, and this translates into powerful insights we share with our clients." Ayzenberg Health will specialize spe·cial·ize v. 1. To limit one's profession to a particular specialty or subject area for study, research, or treatment. 2. To adapt to a particular function or environment. in biotech/healthcare; consumer and business-to-business marketing; product launches; customized, Web-based, data-gathering software; and e-healthcare start-up incubation. Joining the team is Shivaun Manley, Vice President of Business Development, who brings more than 15 years' experience in the healthcare field. Ayzenberg Health also announces a strategic alliance with healthcare database design and software specialists, Cyber HealthTech and Care Delivery Solutions Corporation, to provide enhanced Web-based services. Ayzenberg Health corporate headquarters are located at 47 E. Walnut St., Pasadena, CA 91103; phone: 626/584-4070, ext. 26; FAX: 626/584-3954; Web Site: http://www.ayzenberghealth.com. |
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