Axya Medical Announces Appointment of Ronald L. Greene as Vice President, Sales and Marketing.Business Editors/Health/Medical Writers BEVERLY, Mass.--(BUSINESS WIRE)--May 18, 2004 Axya Medical Inc., a privately held medical device company, announced today that Ronald L. Greene has joined Axya as Vice President, Sales and Marketing. Mr. Greene is an experienced medical device industry executive who has held a number of significant sales, marketing, and general management positions with C.R. Bard, Inc., Richard-Allan Medical Industries, Inc. and Roche Diagnostics Roche Diagnostics Division is a subsidiary of Hoffmann-La Roche which manufactures equipment and reagents for research and medical diagnostic applications. Internally, it is organized into six major business areas: Roche Applied Science, Roche Centralized Diagnostics, Roche , Inc. (formerly Boehringer-Mannheim, Inc.). Most recently, Mr. Greene served as President of Bard Endoscopic en·do·scope n. An instrument for examining visually the interior of a bodily canal or a hollow organ such as the colon, bladder, or stomach. en Technologies, a division of C.R. Bard, Inc. At Bard, Mr. Greene was involved with all facets of the organization from product inception to commercialization. He established a world-wide leadership position in Soft Tissue Reconstruction, Laparoscopy laparoscopy or peritoneoscopy Procedure for inspecting the abdominal cavity using a laparoscope; also surgery requiring use of a laparoscope. Laparoscopes use fibre-optic lights and small video cameras to show tissues and organs on a monitor. , Endoscopy endoscopy Examination of the body's interior through an instrument inserted into a natural opening or an incision, usually as an outpatient procedure. Endoscopes include the upper gastrointestinal endoscope (for the esophagus, stomach, and duodenum), the colonoscope (for the , and Arthroscopy Arthroscopy Definition Arthroscopy is the examination of a joint, specifically, the inside structures. The procedure is performed by inserting a specifically designed illuminated device into the joint through a small incision. , growing sales in excess of 100% per year for several years in these categories. Mr. Greene will report to Paul Fenton For the former ice hockey player, see Paul Fenton (ice hockey). Paul Fenton is a drummer best known for his work with the band T-Rex. After leaving his band Christie he started playing drums with the original version of T-Rex in 1973, after being recommended to Marc Bolan by his , Axya's President. Mr. Fenton stated, "Ron Greene brings considerable knowledge and medical device industry expertise to our arthroscopic focus. As we continue to expand our ultrasonic technology platform to other areas such as endoscopic and open surgical procedures, Ron will play an important leadership role in our success." Axya has developed and continues to advance its innovative method of utilizing ultrasonic energy to weld polymeric materials used in surgical procedures. Its initial products were designed to ultrasonically weld suture suture /su·ture/ (soo´cher) 1. sutura. 2. a stitch or series of stitches made to secure apposition of the edges of a surgical or traumatic wound. 3. to apply such stitches. 4. thereby eliminating knot tying by the surgeon. The instrumentation has been developed in collaboration with a number of surgeons representing several surgical specialties. This collaboration led to the conclusion that the elimination of knot tying through suture welding is a cost-effective alternative to what can be a time consuming, tedious task. Recently, Axya has released considerable improvements in its proprietary technology, furthering surgeon's technique advancements and ease of use in arthroscopy. |
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