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Axonom Ships Powertrak Release for Microsoft CRM 1.2.


Business Editors/High-Tech Writers

MINNEAPOLIS--(BUSINESS WIRE)--Feb. 2, 2004

Enhanced Industry-Specific Solutions for Microsoft (Microsoft Corporation, Redmond, WA, www.microsoft.com) The most successful and influential software company. Microsoft's software and Intel's hardware pioneered the PC and revolutionized the computer industry.  CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization.  v1.2

Now Available

Axonom Inc., a leading provider of robust Microsoft-centric CRM solutions, today announced the shipment of Powertrak(TM) V6.2 for Microsoft CRM 1.2. With this release the Powertrak product suite adds more capabilities and more modules that combine Axonom's seven years of award-winning Adj. 1. award-winning - having received awards; "this award-winning bridge spans a distance of five miles"  CRM functionality with Microsoft's second CRM release.

Powertrak V6.2 provides Microsoft-centered firms with an award-winning customer interaction solution built for quick and easy deployment on top of the Microsoft CRM offering. With this new release users now have more built-in built-in - (Or "primitive") A built-in function or operator is one provided by the lowest level of a language implementation. This usually means it is not possible (or efficient) to express it in the language itself.  core functionality, more powerful modification tools and enriched modules that help customers maintain the best relationships at the lowest cost.

The new Powertrak V6.2 release includes full support for Microsoft CRM 1.2, with enhancements to Core, new and extended Advanced Modules and more robust Powertrak Tools.

Powertrak Core adds more sets of one-to-many One-to-many in communication is the act of publishing or broadcasting from one sender to many receivers.

One-to-many (also known as "to-many") relationships are often used when managing databases.
 lists and views that manage complex relationships across the entire CRM system. All types of multi-channel companies can now have a complete Microsoft CRM-based system. Powertrak Core features shipping with Powertrak V6.2 include:

-- More One-to-Many Views and Lists-New built-in lists and views

are completely modifiable, and provide ready access to

rolled-up activities, leads, opportunities and more, even

across multiple channels.

-- B-to-B and B-to-C - Connects appointments, tasks, and

activities for business-to-business and business-to-consumer

interaction, including Householding, in one system.

-- Multi-language - Maintain the system in as many languages as

you need to keep step with the new Microsoft CRM versions.

-- Instant Query - With the newly-enhanced list builder, you can

find people and information on-the-fly using virtually any

data in the system.

The Powertrak Industry Solutions modules provide even more functions and modules including:

-- Campaign And Advertising Analysis - Built-in analytics for

advertising, campaign results and step detail, along with more

Crystal reports, provide better results and more cost control

-- Financial Services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
 - Simple cross-sell/up-sell, built-in

householding, improved customer service and balance tracking,

web-based financial planning Financial planning

Evaluating the investing and financing options available to a firm. Planning includes attempting to make optimal decisions, projecting the consequences of these decisions for the firm in the form of a financial plan, and then comparing future performance against
, enhanced data and richer sales

production analysis help all financial services companies make

more money and shorten (audio, compression) Shorten - A form of lossless audio compression.  service calls.

-- High-Tech- Leads, Opportunities and Activities are enhanced

with more profile facts and PowerRelate(R) relationships to

help these companies close more business and manage complex

direct/indirect selling channels. New features in the optional

Powertrak Portal provide field service tracking all the way

back to the accounting system.

-- Multi-Channel Portal - Partner and customer portals handle the

entire selling and service cycle over the web. Portal tools

provide modifiable look and feel and secure interaction with

all information inside the CRM system.

Powertrak Tools, designed for the programmer (1) A hardware device used to customize a programmable logic chip such as a PAL, GAL, EPROM, etc. See PROM programmer.

(2) A person who designs the logic for and writes the lines of codes of a computer program.
 and non-programmer alike, have been significantly enhanced. Tools now support a richer set of object types, handle interactive screen objects and expose more visual attributes. Administration is simplified and items such as Portal module screens and workflow The automatic routing of documents to the users responsible for working on them. Workflow is concerned with providing the information required to support each step of the business cycle.  plans are now fully handled within the Tools.

Powertrak V6.2 is currently shipping to all English-speaking countries and the EU, and will be followed by additional point releases featuring more modules during 2004.

"Powertrak Financial Services offerings are being expanded during 2004 to cover banks and business insurance brokerages in addition to the Wealth Management line, and Powertrak High-Tech Management products will include dynamic product configuration, advanced forecasting, and addition field service enhancements", said Clark Dircz, Chief Executive Officer of Axonom.

"With Microsoft CRM and Powertrak now shipping to the EU, we are increasing both our customer base and our activity within the Microsoft Business Solutions channel around the world" added Mike Belongie, Senior Vice President with Axonom. "We now have customers in phase two rollout adding a lot of new users."

"Axonom's Powertrak modules have allowed us to deliver enterprise functionality at a mid-market price point. We have won business that would not have been possible without the added functionality that Powertrak offers" noted Hela Giddings, Managing Director of UK-based Erudite er·u·dite  
adj.
Characterized by erudition; learned. See Synonyms at learned.



[Middle English erudit, from Latin
 Systems Limited.

Axonom Inc.

Axonom is a CRM Mid-Market focused company, providing Microsoft-based solutions to the financial services, high-tech manufacturing and not-for-profit Not-for-profit

An organization established for charitable, humanitarian, or educational purposes that is exempt from some taxes and in which no one in profits or losses.
 industries. Axonom supports a North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 and worldwide customer base. For further information please call Axonom at 888-814-2880 or visit our web site at www.Axonom.com or www.worldtrak.com.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 2, 2004
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