Axonom Ships New Powertrak System for Microsoft CRM; Mid-Tier Firms and Vertical Industries Empowered with Full-function CRM.

Business Editors/High-Tech Writers

MINNEAPOLIS--(BUSINESS WIRE)--March 31, 2003

Axonom Inc., a leading provider of Microsoft and Outlook-centric CRM solutions, today announced the shipment of Powertrak(TM) V6.0 for Microsoft CRM. Developed to operate on top of the Microsoft CRM(R) platform, the Powertrak product suite includes three industry solutions that marry the proven Worldtrak(R) product line with Microsoft's new offering to provide robust CRM solutions.

Powertrak V6.0 provides mid-tier and Microsoft-centered firms seeking to implement CRM with the first global solution built for quick and easy deployment on top of the Microsoft CRM offering. With this new release users now have increased options, flexibility, and control in speeding all customer interactions and maintaining the best relationships while reducing costs and streamlining marketing processes.

The new Powertrak V6.0 release includes Powertrak Core, Advanced Marketing, and Powertrak Tools.

Powertrak Core, built using Microsoft .NET, delivers a comprehensive set of features that allows users to create a business command center that significantly extends the functionality of the Microsoft CRM investment. Powertrak Core features shipping with Powertrak V6.0 include:

-- PowerRelate(R) Relationship Tracking - Moves beyond a simple

organization chart to provide a visual, tree-based view of the

relationship between contacts, accounts, and third-party

contacts that are influential to the process

-- Threaded Discussions - Connects appointments, tasks, and

activities to provide a comprehensive history of the

interactions and events that both precede and follow an event

-- Built-in Business Process Management - Goes beyond MS CRM

activity reporting to provide granular information and

complete visibility of activities and other interactions

-- Advanced Profiling - Allows users to profile contacts using

multi-select profiling attributes

The Powertrak Advanced Marketing module provides feature-rich utilities that allows businesses to automate and accelerate all aspects of traditional and email-based marketing campaigns. Powertrak V6.0 Advanced Marketing includes:

-- Campaign Management - Supports unlimited traditional and email

campaigns; provides easy management roll up of results, hits,

costs, and sales yield for every step of the campaign

-- Advertising Control - Tracks media and advertising hit rates,

costs and sales yield

-- One-to-One Marketing - Scores customers using recency,

frequency, and monetary values (RFM) to help you target

one-on-one marketing campaigns to your best customers

-- Automated and Customized Literature Fulfillment - Delivers the

right literature in a timely manner through the appropriate

channel

-- Web-based Lead Scripting - Qualifies and automatically

allocates leads from Internet sites

Powertrak Tools, designed for the programmer and non-programmer alike, provide unlimited schema extensions and robust easy-to-use tools for building rich web screens. With Powertrak Tools, marketers now have to ability to quickly and easily create and update web screens to reflect changing business conditions.

Powertrak V6.0 is currently shipping and will be followed by the release of additional Powertrak Core modules as well as industry-specific modules for the Powertrak Wealth Management, Non-profit Association, and High-tech product lines by June 30, 2003.

Powertrak Wealth Management allows retail financial services businesses to manage complex personal and business accounts and build long-term, advice-driven client relationships while delivering superior customer experiences to maximize sales and customer retention.

Powertrak Association Management provides robust donation and fundraising management along with core tools to manage events, committees and legislation tracking.

Powertrak High-Tech Management includes multi-channel, multi-currency forecasting, time and billing, technical case management and field service enhancements.

Each industry solution supports active workflow and implementation procedures that follow proven best practices and support a controlled, phased implementation approach, allowing businesses to quickly grow and extend customer relationships while containing costs and increasing return on investment.

"Our extended Microsoft CRM solutions are really becoming a new CRM category for companies that want to leverage their investment in Microsoft technology - we are delivering high-function award-winning solutions today," said Clark Dircz, Chief Executive Officer of Axonom. "With Microsoft CRM and Powertrak now shipping, we are already seeing great demand for this solution from both our customers and the Microsoft Business Solutions channel."

"Building out from the Microsoft CRM platform and Microsoft Outlook provides companies with a safe, simple to use and familiar access point," added Mike Belongie, Senior Vice President with Axonom. "With projects now being delivered on the new platform, we are already seeing quick results and promising ROI."

Axonom Inc.

Axonom is a CRM Mid-Market focused company, providing Microsoft-based solutions to the financial services, non-profit and manufacturing industries. Axonom supports a North American and worldwide customer base. For further information please call Axonom at 888-814-2880 or visit our web sites at www.Axonom.com or www.worldtrak.com.