Axolotl Announces Launch of AccentHealth en Espanol, Hispanic Waiting Room Television Network.

Business Editors/High-Tech, Health & Medical Writers

TAMPA, Fla.--(BUSINESS WIRE)--Oct. 3, 2002

AccentHealth, Delivered to More Than 11,000 Physician Offices Nationwide, to Expand with Spanish Language Version of Health TV Show

In a strategic move to serve the burgeoning Hispanic market segment, Axolotl Corp., the only provider of patient education TV programming in doctors' offices today announced the launch of AccentHealth en Espanol. This advertiser sponsored Spanish language version of AccentHealth will be launched in physician's offices in the top five Hispanic population centers in 2003.

Axolotl will distribute the monthly health show in CA, TX, FL, NY and IL leveraging its current technology, infrastructure, and detail rep. force. The programming will feature targeted health and wellness information for the Hispanic audience including disease state information, parenting and pediatric news, fitness and nutrition tips, and healthy aging content.

"The buying power of US Hispanics is expected to rise to $926 billion by 2007, according to a University of Georgia study, representing a huge market opportunity for many advertisers. Reaching an Hispanic audience at the point of care, just before they speak to the doctor and just before they go shopping, is an incredible value proposition for many marketers," says Ken Smallwood SVP AccentHealth.

"Axolotl's AccentHealth division has a proven track record in this space, developing the most successful patient TV network in the United States," said Ray Scott, CEO of Axolotl. "The importance of serving health information to Hispanics in their native language is born out by the fact that there are over 40,000 Hispanic MD's in the U.S. Providing TV patient education in Spanish will be an invaluable service for both physicians and their patients," Scott continued.

About Axolotl Corporation

Axolotl's AccentHealth Waiting Room Television Network, produced in conjunction with CNN, delivers award-winning health programming to approximately 18 million visitors in physician waiting rooms each month. The programming features customized content on a variety of topics, including medical breakthroughs, parenting issues, nutrition, fitness, safety and wellness. The program has won recognition from the Telly Awards, the Cindy Awards, the American Academy of Nursing, the Health Information Awards and the Society of Professional Journalists. AccentHealth's sponsors include, Pfizer, Aventis, Bristol-Myers Squibb, Glaxo Smith Kline, Merck, Pharmacia, Ortho-McNeil Pharmaceutical, General Mills, Proctor and Gamble and many others. Parent company Axolotl provides physicians and their staffs with transcription services and integrated clinical applications to streamline workflow, increase efficiency, and improve the quality of care. Thousands of healthcare professionals nationwide use the Elysium suite of Web based applications to reduce costs and increase the time they have available for treating patients. For more information, visit http://www.accenthealth.com or http://www.axolotl.com.