Axis41 Recreates InternetWorld.com to Achieve Optimized Brand & Marketing Integration.

Business/High-Tech Editors

SALT LAKE CITY--(BUSINESS WIRE)--July 16, 2001

InternetWorld.com Business Unit Objectives

Achieve Marketing Integration Through the Adoption

of Axis41's Vision of Uniting Brand and Technology

Salt Lake City-based digital communications agency, Axis41, in partnership with executives at InternetWorld, today announced their launch of a newly designed Internetworld.com Web site, unifying the different business units within InternetWorld Media under one brand.

Over the past six months, Axis41 created an online Web presence for InternetWorld that combines all of the publishing giant's publication, services and event offerings into one bold and navigationally intuitive site. In addition, Axis41 architected and built a brand identity system and a scalable back-end technology solution that meets all of InternetWorld's business objectives. The new site is specifically designed to attract new trade show attendees and showcase exhibitors for the InternetWorld Fall 2001 conference. It also improves the experience for all online audiences of InternetWorld.com, including print, online and other trade show events.

"It was critical for us to better communicate a single brand across all of our separate business units," explains Tony Rizzo, editor-in-chief, InternetWorld. "To this end, we partnered with Axis41, who we believe understands the importance of how to use the Internet to blend all of our communication mediums."

InternetWorld provides the trusted information, strategic vision and expert insights necessary for today's business leaders to make highly effective strategic, managerial and purchasing decisions. Penton Media's InternetWorld is one of the largest eBusiness and Internet technology trade shows in the world.

Axis41 achieved its goal of designing a highly functional online experience for the InternetWorld online community that has the ability to be the main "axis" around which all of InternetWorld's marketing activities revolve.

"Axis41's design and development teams created a Web standard for all future Penton Media, Inc. conference and publication sites," says Reed Wright, partner/chief architect, Axis41. "Built upon the core philosophy that InternetWorld.com had to integrate seamlessly with the rest of its business, the Axis41 team achieved InternetWorld's goal of building a site that shares information, interacts with current business and technology systems, and aligns with its overall business strategy."

About Penton Media

Penton Media (NYSE:PME) is a leading, global business-to-business media company that produces market-focused magazines, trade shows and conferences, and Web sites. Penton's integrated media portfolio serves the following industries: Internet/broadband; information technology; electronics; natural products; food/retail; manufacturing; design/engineering; supply chain; aviation; government/compliance; mechanical systems/construction; and leisure/hospitality. For more information, visit www.penton.com.

About InternetWorld

Internet World is the business publication of the Internet industry. The magazine covers the intersection of business strategy and Internet technology, delivering decision support information to business strategists who drive their companies' Internet initiatives. In addition to the U.S. edition, eight international editions are read by Internet professionals in 20 countries, on five continents. Internet World is a BPA-audited, Intelliquest-measured publication.

About Axis41

Axis41 is a digital communications agency that believes the World Wide Web is and will continue to be the "axis" around which marketing activities revolve. The Agency unifies strong marketing brand knowledge, as well as other traditional marketing disciplines with Internet technologies to solve clients' business initiatives. Building a strong foundation for Web success through its Marketing Services, Axis41 supports its clients in meeting marketing objectives. The digital communication success provided by Axis41 is validated by its high-profile client base, which includes companies such as: Starbucks, NetTest, Franklin Covey, Penton Media (InternetWorld), Twelve Horses, RC Sales, Farmers Insurance, Sempra Energy, Kenneth Cole, Ecklers Corvette, Express.com, Digital Signature Trust, and Thanksgiving Point.

Axis41 is a trademark of Axis41 Incorporated in the United States and other countries. All other brand and product names are trademarks or registered trademarks of their respective companies.