Axis Technologies to Exhibit at Globalcon in Atlantic City.

LINCOLN, Neb. -- Axis Technologies Inc. (Pink Sheets:AXTG) announced today that the company will display their patented, energy-efficient Dimming/Daylight Harvesting (DDH) Fluorescent Ballasts at the Association of Energy Engineers (AEE) annual Globalcon expo and conference at the Atlantic City Convention Center in Atlantic City, New Jersey, on April 4 & 5, 2007. End-user professionals from business, industry and government come to Globalcon to get up to speed on the latest marketplace developments, explore promising new technologies, compare energy supply options, and learn about innovative project implementation strategies. This show and educational conference are sponsored by the Association of Energy Engineers. Attendees are top energy decision makers from business, industry and government; to include energy engineers and managers, certified energy managers, building owners, plant engineers, facility managers, government agencies, environmental engineers, and certified lighting efficiency professionals.

"This show will be yet another opportunity to educate decision makers on the benefits of daylight harvesting and green energy in general; and specifically how the Axis ballasts can help achieve these energy reduction and environmental benefits," stated Jim Erickson, President of Axis Technologies, Inc.

About Globalcon

Globalcon is an annual show for customers who are actively seeking energy and facility management products and services; and for exhibitors, to be an integral part of a major energy trade event, to showcase products and services, discuss projects with key decision makes, and reach both new and existing customers in an exciting and motivating environment.

About the Association of Energy Engineers (AEE)

The Association of Energy Engineers is dedicated to remaining in the forefront of an ever-changing, interrelated network of industries. The Association's more than 10,000 members include energy engineering and management professionals from throughout the U.S., as well as 71 nations abroad. AEE is committed to providing industry information, conference and seminar programs, reference books, marketplace surveys, and professional certifications including Certified Energy Manager, Certified Lighting Efficiency Professional, Certified Cogeneration Professional, Certified Energy Procurement Professional, Certified Power Quality Professional and others. The Association's network of 67 local and regional chapters has powerful grassroots agendas and members. Further, AEE's roster of corporate members is a veritable "Who's Who" of the commercial, industrial, institutional, governmental, energy services, and utility sectors.

About Axis Technologies Group, Inc.

Axis Technologies Group, Inc. (www.axistechnologyinc.com) conducts its business through a wholly owned subsidiary, Axis Technologies, Inc., a Delaware corporation headquartered in Lincoln, Nebraska. Axis Technologies, Inc. designs, manufactures and markets a proprietary line of energy-saving and daylight harvesting electronic dimming ballasts for the commercial lighting industry. The company's target market is small to large commercial users of fluorescent lighting including office buildings, wholesale and retail buildings, hospitals, schools, and government buildings. In 2002, Underwriters Laboratory (UL) approved Axis products for sale in both the United States and Canada. The Axis Dimming/Daylight Harvesting (DDH) ballast is priced competitively and is the only daylight harvesting ballast system that can be marketed as a replacement for a standard ballast.

About the Axis DDH Ballast

A "ballast" is an electronic component that regulates voltage in fluorescent lighting. Axis Technologies Group, Inc. has developed an innovative new ballast with the aim of expanding daylight harvesting into mainstream fluorescent lighting applications. The patented Axis Dimming/Daylight Harvesting Ballast is a new technology that transforms the ballast, a once standard lighting industry staple, into a dynamic energy saving system that can reduce lighting energy costs by up to 70%. The Axis DDH Ballast utilizes an individual photo sensor to automatically adjust the amount of electrical current flowing to the light fixture, and then dims or increases lighting in conjunction with the amount of available sunlight that may be harvested from available windows and sunlight. The Axis DDH Ballast avoids "over-lit" conditions that increase energy costs by keeping lighting "tuned" to the desired level in a designated area.

Safe Harbor 

Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby. The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management as well as assumptions made by and information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.