Axis Technologies Receives Initial Purchase Order from General Machinery Company, Inc.

LINCOLN, Neb. -- Axis Technologies Group, Inc. (Pink Sheets:AXTG) is pleased to announce that on April 11, 2007 General Machinery Company, Inc. placed an initial purchase order for the Axis Dimming/Daylight Harvesting (DDH) Ballasts. This initial order will stock one of General Machinery's four locations in the state of Alabama.

Axis announced their entry to the Alabama region through General Machinery in February. General Machinery is a member of the Association for High Technology Distribution (AHTD) and provides source supplies and solutions through air, automation, electrical, pump and service divisions. General Machinery is currently presenting the Axis ballast to schools, hospitals and government installations including military bases and NASA.

"We are very happy to see the Axis ballast is being well received by General Machinery's customer base throughout Alabama" said Kip Hirschbach, CEO of Axis Technologies, Inc. "We are pleased with their efforts and expect them to generate additional sales of Axis ballasts as the word about our unique product spreads through the region." he added.

About General Machinery Company, Inc.

General Machinery Company, Inc. (www.generalmachinery.com) has been the industry's leading single source supplier in Alabama since 1908. They have four branch offices and warehouses in Birmingham, Madison, Mobile, and Montgomery; specializing in electrical components and systems. Their staff includes systems design and applications experts as well as factory trained service teams on call 24 hours a day. General Machinery is taking the Axis ballast before schools, hospitals and government installations such as military bases and NASA.

About Axis Technologies Group, Inc.

Axis Technologies Group, Inc. conducts its business through a wholly owned subsidiary, Axis Technologies, Inc., a Delaware corporation headquartered in Lincoln, Nebraska. Axis Technologies, Inc. designs, manufactures and markets a proprietary line of energy-saving and daylight harvesting electronic dimming ballasts for the commercial lighting industry. The

company's target market is small to large commercial users of fluorescent lighting including office buildings, wholesale and retail buildings, hospitals, schools, and government buildings. In 2002, Underwriters Laboratory (UL) approved Axis products for sale in both the United States and Canada. The Axis Dimming/Daylight Harvesting (DDH) ballast is priced competitively and is the only daylight harvesting ballast system that can be marketed as a replacement for a standard ballast.

About the Axis DDH Ballast

A "ballast" is an electronic component that regulates voltage in fluorescent lighting. Axis Technologies Group, Inc. has developed an innovative new ballast with the aim of expanding daylight harvesting into mainstream fluorescent lighting applications. The patented Axis Dimming/Daylight Harvesting Ballast is a new technology that transforms the ballast, a once standard lighting industry staple, into a dynamic energy saving system that can reduce lighting energy costs by up to 70%. The Axis DDH Ballast utilizes an individual photo sensor to automatically adjust the amount of electrical current flowing to the light fixture, and then dims or increases lighting in conjunction with the amount of available sunlight that may be harvested from available windows and sunlight. The Axis DDH Ballast avoids "over-lit" conditions that increase energy costs by keeping lighting "tuned" to the desired level in a designated area.

Safe Harbor 

Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby. The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management as well as assumptions made by and information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.