Axis Technologies Positioned to be Leader in Energy Efficiency Through Daylight Harvesting.

LINCOLN, Neb. -- Axis Technologies, Inc. (Pink Sheets:AXTG) is a leading manufacturer of innovative daylight harvesting electronic ballasts that provide energy savings for fluorescent lighting. A ballast is an electrical device required for starting and regulating the operation of fluorescent lamps. Daylight Harvesting is the technology of reducing electric energy for lighting when natural daylight increases room light levels. The patented Axis Technologies ballast system automatically allows for the highest overall reduction of electricity, and highest daytime peak period electricity reduction, short of turning lights off.

The need for energy reduction has become a leading global concern. With electric utility rates increasing and heightened awareness of Global Warming from greenhouse gases, reducing electricity use is becoming a higher priority. The recent release of the Stern Review report from the United Kingdom has revealed a startling economic cost from failure to reduce greenhouse gases, and will likely stir aggressive action to increase energy efficiency from the government and private sector alike. Already, building codes have begun to mandate increased energy efficiency, and environmental standard building design guidelines are being developed. Standards such as LEED (Leadership in Energy and Environmental Design), are being adopted by municipalities, government agencies, and private industry.

The Axis Technologies ballast is a true "green" technology, allowing for significant and sustained lighting energy reduction without compromising lighting quality. It also makes strong economic sense from the reduced electric utility costs, allowing building owners to address environmental concerns while reducing bottom line costs. The Axis Technologies ballast is easily integrated into new and existing fluorescent lighting without special requirements.

The operation of the Axis Technologies ballast is simple and reliable, and is used in building areas with daylight contribution from windows or skylights. When daylight increases room light, the ballast controls automatically reduce the electric light in response. The response is instantaneous, and does not distract room occupants. The overall change in room brightness from daylight is far greater than the change from the lights themselves, and thus most room occupants are completely unaware of the ballast system operation. The electric light is reduced only when the room light is increased from daylight, so the room never grows darker. The instant response immediately adjusts to a cloud passing over, further avoiding any distraction. The Axis Technologies ballast also offers a "tuning" dipswitch feature, allowing a more precise fixed light output to avoid over lighting a room, providing additional energy savings.

The Axis Technologies ballast is unique in that it is designed for the commodity general lighting market, far and away the largest segment of the lighting industry. Other daylight harvesting systems are expensive and difficult to install and operate, and cannot be effectively sold into the general lighting market. The Axis Technologies ballast has changed all that, offering simple installation, maintenance and distraction free operation, and lower initial cost. Our goal is to one day see every room with available daylight using a daylight harvesting system.

Fluorescent lighting dominates the general lighting market. The combination of high efficiency, low cost, wide variety of product, and ready accessibility will keep fluorescent lighting the leader for the foreseeable future. There are in excess of one billion fluorescent ballasts in the United States alone, with approximately ninety to one hundred twenty million new ballasts produced annually. Of this total, approximately 35%, or at least thirty million ballasts are near external light sources and thus qualify for daylight harvesting.

"The Axis ballast is well positioned to become the ballast of choice for this huge potential market", said Brian Bowman of Axis Technologies. "It allows high technology energy efficiency into projects that would previously not consider it. I think the simplicity of the Axis Technologies ballast design will encourage the lighting industry to make daylight harvesting a design standard in all areas with available daylight", added Bowman.

Brian Bowman provides technical and applications support for Axis Technologies. He is Lighting Certified (LC) by the National Council on Qualifications for the Lighting Professions, a member of the Illuminating Engineering Society of North America, and has over 26 years of electrical industry experience. His work history includes service in wholesale electrical distribution sales, electrical contracting, lighting manufacturer representation, and lighting design and consulting.

Safe Harbor 

Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby.

The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management as well as assumptions made by and information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.