Axis Technologies Expands Sales Coverage to Florida, Georgia and Puerto Rico with SESCO Lighting.

LINCOLN, Neb. -- Axis Technologies Group, Inc. (Pink Sheets:AXTG) is pleased to announce another large trade area expansion with SESCO Lighting, Inc., with headquarters in Winter Park, Florida. SESCO Lighting has 14 offices strategically located throughout Florida, Georgia and Puerto Rico, and has 138 employees. "SESCO has recently opened a new division which will focus on energy efficiency. We are happy to add the Axis Technologies ballast to our product line so we can offer our customers significant savings on their lighting energy with minimal cost," said Marshall Graham, President of SESCO. "SESCO brings a great deal of strength and coverage to the partnership. Our position will be greatly enhanced by this addition," adds Kip Hirschbach, CEO of Axis Technologies.

About SESCO Lighting, Inc.

SESCO Lighting was founded in 1967. In 1999, an office was opened in San Juan, Puerto Rico, and an international sales operation, SESCO Global Lighting, was begun. Today, SESCO is one of the nation's largest lighting representative companies, with sales approaching $200 million annually. SESCO has the exclusive rights to sell a multitude of lighting product lines in Georgia, Florida, Puerto Rico and many other countries. Their website, www.sescolighting.com, displays their pledge and guarantee to customer service.

About Axis Technologies Group, Inc.

Axis Technologies Group, Inc. conducts its business through this wholly owned subsidiary Axis Technologies, Inc., a Delaware corporation headquartered in Lincoln, Nebraska. Axis Technologies, Inc. designs, manufactures and markets a proprietary line of energy-saving and daylight harvesting electronic dimming ballasts for the commercial lighting industry. The company's target market is small to large commercial users of fluorescent lighting including office buildings, wholesale and retail buildings, hospitals, schools, and government buildings. In 2002, Underwriters Laboratory (UL) approved Axis products for sale in both the United States and Canada. The Axis DDH ballast is priced competitively and is the only daylight harvesting ballast system that can be marketed as a replacement for a standard ballast. For further information on Axis Technologies, Inc., visit www.axistechnologyinc.com.

About the Axis DDH Ballast

A "ballast" is an electronic component that regulates voltage in light fixtures. Axis Technologies, Inc. has developed an innovative new ballast with the aim of expanding daylight harvesting, into mainstream lighting applications. The patented Axis Dimming/Daylight Harvesting Ballast (DDH) is a new technology that transforms the ballast, a once standard lighting industry staple, into a dynamic energy saving system that can reduce lighting energy costs by up to 70%. The Axis DDH Ballast utilizes an individual photo sensor to automatically adjust the amount of electrical current flowing to the light fixture and then dims or increases lighting in conjunction with the amount of available sunlight. The Axis DDH Ballast avoids "over-lit" conditions that increase energy costs by harvesting and utilizing free daylight from windows or skylights. As the amount of available daylight fluctuates the Axis DDH Ballast keeps lighting "tuned" to the desired level in a designated area.

Safe Harbor 

Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby. The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management as well as assumptions made by and information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.