Axis Partners with the California Lighting Technology Center.

LINCOLN, Neb. -- Axis Technologies Inc. (Pink Sheets:AXTG) announced today that it has signed on as an affiliate member of the California Lighting Technology Center (CLTC). The CLTC's mission is to stimulate the application of energy-efficient lighting by facilitating technology development and demonstrations, and offering outreach and education activities in partnership with electric utilities, lighting manufacturers, lighting professionals, and governmental agencies.

The Axis Dimming/Daylight Harvesting (DDH) Ballast is now on display at the CLTC's facility on the campus of the University of California Davis. Axis Technologies and the CLTC will work together to expand the awareness of the emerging technology of the Axis simplified daylight harvesting system. The partnership opportunities will include field test projects, in house research and development, and technology training.

"I'm very excited about working together with the CLTC", said Brian Bowman of Axis. "I think we're a perfect fit for each other. Axis has the right product for the emerging daylighting opportunities, and the CLTC has the commitment to proving new technologies and accelerating their integration into the energy market. Michael Siminovitch, director of the CLTC, and Konstantinos Papamichael, assistant director, have been involved with research related to daylighting and daylight harvesting for many years. I have found their experience and insight to be a tremendous value for us. The CLTC will help us to make the best product for the market needs, and to work together with utilities, energy agencies, and facilities to get the Axis DDH Ballast out there reducing energy and peak demand in California, and throughout the nation," he added.

Axis Technologies recently participated with the CLTC in the third annual Lighting Forum at the UC Davis campus. The Lighting Forum brought together representatives from the California State Universities, Universities of California, State General Services Administration, California Department of Transportation, and the United States Navy to share current energy efficiency opportunities, research results, new developments, and manufacturer contacts.

The CLTC, established through a joint effort by the California Energy Commission and the University of California, Davis, conducts both cooperative and independent activities with lighting manufacturers, electric utilities, and the design and engineering professional communities.

About Axis Technologies Group, Inc.:

Axis Technologies Group, Inc. conducts its business through a wholly owned subsidiary, Axis Technologies, Inc., a Delaware corporation headquartered in Lincoln, Nebraska. Axis Technologies, Inc. designs, manufactures and markets a proprietary line of energy-saving and daylight harvesting electronic dimming ballasts for the commercial lighting industry. The company's target market is small to large commercial users of fluorescent lighting including office buildings, wholesale and retail buildings, hospitals, schools, and government buildings. In 2002, Underwriters Laboratory (UL) approved Axis products for sale in both the United States and Canada. The Axis Dimming/Daylight Harvesting (DDH) ballast is priced competitively and is the only daylight harvesting ballast system that can be marketed as a replacement for a standard ballast.

About the Axis DDH Ballast

A "ballast" is an electronic component that regulates voltage in fluorescent lighting. Axis Technologies Group, Inc. has developed an innovative new ballast with the aim of expanding daylight harvesting into mainstream fluorescent lighting applications. The patented Axis Dimming/Daylight Harvesting Ballast is a new technology that transforms the ballast, a once standard lighting industry staple, into a dynamic energy saving system that can reduce lighting energy costs by up to 70%. The Axis DDH Ballast utilizes an individual photo sensor to automatically adjust the amount of electrical current flowing to the light fixture, and then dims or increases lighting in conjunction with the amount of available sunlight that may be harvested from available windows and sunlight. The Axis DDH Ballast avoids "over-lit" conditions that increase energy costs by keeping lighting "tuned" to the desired level in a designated area.

Safe Harbor 

Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby. The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management as well as assumptions made by and information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.