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Axill Advertising Network Reduces Online Fraud; Boosts Advertiser ROI.


SOUTH PLAINFIELD South Plainfield, borough (1990 pop. 20,489), Middlesex co., NE N.J.; inc. 1926. It is the seat of several research and consulting firms and has plants that make chemicals, plastics, spices and flavorings, cosmetics, rubber products, pigments, electrical machinery, , N.J. -- With the curve of technological competency on the upswing for several years, the Years, The

the seven decades of Eleanor Pargiter’s life. [Br. Lit.: Benét, 1109]

See : Time
 online advertising sector has grown extensively. In the previous several years, online marketing produced revenues in the neighborhood of $5.5 billion. 2005 is demonstrating $5.5 billion at this halfway stage in the year.

CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Venkat Meenavalli, offers his comments and insights on the current state of the advertising community: "In general, there are very few conversions with steep add-on costs of CPC (1) (Central Processing Complex) An IBM mainframe that has two or more central processors (CPs) that share memory. It is the collection of processors, memory and I/O subsystems manufactured with a single serial number, typically all contained in one cabinet.  from 5 cents to $5.00; and no overall conversions which can make the advertisers hesitate and possibly not place the onlines advertisements". Venkat continued, "In the present scenario, the online market conversion rate is not more than 1 out of 100 either due to fraud clicks or because of poor promotion activities."

Axill Inc, the NJ based premier online advertising network, themes out an innovative scheme and benefits the advertiser by tracking the advertisement from click to conversion. Axill receives payment from the advertiser only on the action basis. Therefore, Axill focuses on the ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot).  of the advertiser. The company does this by increasing traffic through thousands of members in its publisher network using XML XML
 in full Extensible Markup Language.

Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations.
 and RSS feeds combined with major search engines like findwhat, epilot, industrybrains etc.

As an extension, Axill buys out the unused inventory from major websites or portals like the Washington Times; adding pace to the traffic through its exclusive property 'Strips by Axill'. Axill rejuvenates the unused inventory to smart inventory thereby demonstrating measurable results.

Axill provides to the web-master the ability to gauge the potentiality of his company's website by utilizing Axill's daily tracking system. Axill pays the web-masters on a day-to-day basis, thereby, keeping the company integrally informed at to the revenues they receive daily. The choice of getting paid on the basis of CPM, CPC or CPA (Computer Press Association, Landing, NJ) An earlier membership organization founded in 1983 that promoted excellence in computer journalism. Its annual awards honored outstanding examples in print, broadcast and electronic media. The CPA disbanded in 2000.  lies with the web master.

Currently, payments are being made through paypal or check. Axill will soon announce the introduction of its unique 'Axill Visa Card' through which the web master can draw his payment from any of the thousands of ATMs around the world.

As another integral element of Axill's site, is the introduction of VOIP (Voice Over IP) A digital telephone service that uses the public Internet as well as private backbones instead of the traditional telephone network. Many companies, including Vonage, 8x8 and AT&T (CallVantage), typically offer calling within the country for a  technology to the online advertising industry. Features include a 'Click to Call' concept that facilitates the users abiliity to converse with the advertiser directly. The advertiser undoubtedly gets the fair conversion.

Axill, established in 2003, is the true differentiator that focuses on the ROI; and does so with it's core strength of tracking technology and time to time monitoring.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 8, 2005
Words:423
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