Axicom to Demonstrate ADvantage Digital Advertising Insertion System; New Software-Centric, Digital Ad Insertion System Introduces "Dynamic Channels" Concept; Multiple Use of Same Resources Dramatically Lowers Costs; At SCTE Cable-Tec Expo Booth #353.NASHVILLE--(BUSINESS WIRE)--June 10, 1996--Axicom(R) will demonstrate ADvantage(TM) -- the first cost-effective digital advertising insertion system designed for small- to medium-sized cable TV operators seeking to replace their analog insertion equipment -- at SCTE SCTE Society of Cable Telecommunications Engineers SCTE Society of Cable Television Engineers SCTE Serial Clock Transmit External Cable-Tec Expo, the Society of Cable Telecommunications Engineers Telecommunications Engineers or Telecom Engineers come in a variety of different types from basic circuit designers to strategic mass developments. A Telecom Engineer is responsible for designing and overseeing the installation of telecommunications equipment and facilities, such conference being held June 10-13 at the Opryland Hotel. "The ADvantage is designed to help cable TV operators boost their revenue and profit potential by increasing their ability to insert local advertising spots while eliminating the costly duplicating, editing, and distribution processes required by analog equipment," said Geoff Allen, Axicom President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . The ADvantage system is an integrated solution consisting of hardware, software, installation, maintenance, and training. The hardware portion of the system is built with off-the-shelf, industry-standard components such as Pentium microprocessors, and is configured con·fig·ure tr.v. con·fig·ured, con·fig·ur·ing, con·fig·ures To design, arrange, set up, or shape with a view to specific applications or uses: to be fully redundant and fault-tolerant. ADvantage systems scale from four to 20 channels, and will be available in July. "Our system is software-centric and uses a concept we call `Dynamic Channels(TM).' As a result of this innovation, ADvantage costs only a third to half the price of hardware-centric digital systems, which use a dedicated, single-channel pricing model," said Allen. With Dynamic Channels, Axicom's patent-pending software allows valuable system resources (1) In a computer system, system resources are the components that provide its inherent capabilities and contribute to its overall performance. System memory, cache memory, hard disk space, IRQs and DMA channels are examples. to be shared by more than one channel. Instead of paying for system resources that are dedicated to one cable channel and sit idle for long periods of time between ad insertions, the ADvantage system allows continual re-use of resources. Cable TV operators can set priorities for the system to prevent network avail conflicts from occurring. The ADvantage system utilizes a centralized cen·tral·ize v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es v.tr. 1. To draw into or toward a center; consolidate. 2. storage model which handles video segments of any length, including infomercials. This architecture provides all channels with immediate access to every spot. Staging or transferring spots prior to playback is not required. ADvantage system pricing is based on the number of channels, and starts at $64,995. "The price point of the ADvantage allows cable operators to realize a return on their investment faster than ever before," said Allen. Based in Vienna, Virginia Vienna is a town in Fairfax County, Virginia, United States. The population was 14,453 at the 2000 census and it has grown by about 3% since[1]. In July of 2005, CNN/Money and Money , Axicom was founded in October, 1995 as a joint venture between MRJ MRJ Mitsubishi Regional Jet MRJ Macintosh OS Runtime for Java MRJ Maximally Random-Jammed MRJ Macintosh Runtime for Java Group, Inc. -- an engineering analysis and information systems technology integrator (1) In electronics, a device that combines an input with a variable, such as time, and provides an analog output; for example, a watt-hour meter. (2) See systems integrator. -- and Source Digital, a company specializing in the design and integration of digital video production and delivery systems. Axicom owns and markets software and hardware supporting media-on-demand applications. The company's goal is to become a leading provider of media server products for the cable TV, entertainment-on-demand, Internet, and Intranet markets. Axicom is a registered trademark and ADvantage and Dynamic Channels are trademarks of Axicom. All other products mentioned are registered trademarks or trademarks of their respective companies. CONTACT: Kevin Rudden/Alys Reynders Miller/Shandwick Technologies (617) 536-0470 krudden@miller.shandwick.com areynders@miller.shandwick.com or Geoff Allen/Stewart Wright Axicom (703) 821-1600 or 1-888-4-AXICOM gallen@axicom1.com swright@axicom1.com |
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