Axia Health Management Acquires My ePHIT.TEMPE, Ariz. -- Acquisition of Web-based health improvement company adds a key element to Axia's integrated preventive health programs Axia Health Management, a national leader in preventive health care, has announced the acquisition of My ePHIT (Personal Health Improvement Training), a Salt Lake City-based company that pioneered a Web-based, highly customized and personalized health improvement support. My ePHIT utilizes the latest, most innovative Web technology to generate comprehensive solutions to the epidemics of obesity, inactivity and poor lifestyle habits by customizing individual health improvement plans within three main categories: GetPHIT (exercise), EatPHIT (nutrition) and LivePHIT (life improvement skills). My ePHIT also provides its customers with online coaching, customized rewards and programs for Kids and Teens. "We are delighted to have My ePHIT as part of the Axia team because of its position as the true leader in online personal health improvement programs," said Hugh Lytle, president of Axia Health Management. "My ePHIT empowers individual members to take control of their health by blending an effective fitness, nutrition and life skills plan with a coaching and reward system and represents a major element in Axia's overall strategy for supporting health plans and employers with a fully integrated approach to health improvement." "As our industry has expanded, sponsoring organizations are seeking a more integrated solution," said Stephen Hall, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of My ePHIT. "As part of Axia, we will be able to connect people directly with fitness centers and alternative health providers in the Axia networks, smoking cessation smoking cessation Public health Temporary or permanent halting of habitual cigarette smoking; withdrawal therapies–eg, hypnosis, psychotherapy, group counseling, exposing smokers to Pts with terminal lung CA and nicotine chewing gum are often ineffective. programs, and telephonic coaching providing an entirely new level of integrated support." The transaction between Axia Health Management and My ePHIT closed March 31, 2006, and is effective immediately. My ePHIT will remain based in Salt Lake City under current management with strategic and operational direction provided from Axia's headquarters in Tempe. About Axia Health Management Axia Health Management is a leading national provider of preventive health programs which help individuals make lifestyle changes to improve their health and reduce the risk of disability and disease. Axia employs a multifaceted mul·ti·fac·et·ed adj. Having many facets or aspects. See Synonyms at versatile. Adj. 1. multifaceted - having many aspects; "a many-sided subject"; "a multifaceted undertaking"; "multifarious interests"; "the multifarious approach to engage individuals into programs using a national field staff of behavior change Behavior change refers to any transformation or modification of human behavior. Such changes can occur intentionally, through behavior modification, without intention, or change rapidly in situations of mental illness. professionals, community-based venues, telephone outreach and Web-based tools. Axia's suite of programs includes the SilverSneakers Fitness program for older adults, the QuitNet smoking cessation program, the PRIME fitness program, and the WholeHealth network of alternative health providers. About My ePHIT Founded in 1999, My ePHIT is a privately held corporation Noun 1. privately held corporation - a corporation owned by a few people; shares have no public market close corporation, closed corporation, private corporation that services health care companies, employer groups, TPA (Transient Program Area) See transient area. TPA - Transient Program Area and benefit firms, and marketing organizations including Health Care Services Corp., PacifiCare, Coventry Health Care Coventry Health Care, Inc. (Coventry) (NYSE: CVH) is a managed health care company in the United States. On February 8th of 2007 Coventry agreed to acquire Concentra's Workers Compensation Managed Care Services Businesses. External links
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