Axia Audio Increases Sales Productivity and Enhances Customer Support Using Soffront CRM.FREMONT, Calif. -- Soffront([R]) Software Inc., www.soffront.com, the leader of mid-market CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. software, today announced that Axia Audio (www.axiaaudio.com) is using Soffront CRM to better manage sales opportunities and customer support. Axia specializes in digital audio routing, mixing and distribution systems for broadcast and other pro-audio applications. After considering approximately two dozen solutions, Axia selected Soffront CRM in 2006. "We were looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. a hosted solution that was easy to use and quite customizable. We found that some products had an impressive user interface but were challenging to customize. Others that were easy to customize were difficult to navigate," explained Marty Sacks, vice president of Axia. "Soffront provided us with the best combination of simplicity and customization." According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Sacks, Soffront increases productivity in their sales department by providing a full, 360-degree view of their customers. "Using automated au·to·mate v. au·to·mat·ed, au·to·mat·ing, au·to·mates v.tr. 1. To convert to automatic operation: automate a factory. 2. tools in Soffront, our sellers can inform management on the status of opportunities and collaborate more easily on how best to close them." Sacks summarized, "Soffront allows our sales force to spend more time doing what they do best -- selling." Customer support at Axia has also improved with Soffront CRM. According to Sacks, Axia is the first broadcast console manufacturer A console manufacturer is a company that manufactures and distributes video game consoles. It is also known as a first-party video game publisher. Historically, some of the most recognized console manufacturers include: About Soffront Soffront Software Inc. has the experience, technology and focus for mid-market companies seeking CRM solutions. A CRM pioneer since 1992, Soffront spans the enterprise with integrated CRM: sales, marketing, customer service, knowledge base, helpdesk, project management, order processing, defect tracking In engineering, defect tracking is the process of finding defects in a product, (by inspection, testing, or recording feedback from customers), and making new versions of the product that fix the defects. and more. Soffront CRM is flexible, powerful, and affordable. It is designed to readily adapt to a company's processes, workflows, and users. With on-demand, on-site, or host-to-purchase options, floating or named seats, Soffront is the perfect choice for mid-size companies. With more than 2,500 CRM customers worldwide, Soffront's installed base includes Fortune 500 companies, mid-sized businesses, federal, state, and local governments. Soffront is privately held, debt-free, and profitable. About Axia Audio Axia Audio, a Telos Systems Telos Systems is an American corporation manufacturing audio products primarily for broadcast stations. Headquartered in Cleveland, Ohio, USA, Telos develops, sells, and supports equipment such as telephone hybrids and on-air talkshow systems, ISDN codecs, POTS codecs, IP codecs, company, builds Ethernet-based professional IP-Audio products for broadcast, sound-reinforcement and commercial audio applications. Along with the popular Element modular console for on-air, commercial production, audio workstations and personal studios, Axia products include digital audio routers Audio Router Used for transporting audio signals from inputs to outputs. Inputs and Outputs The number of inputs and outputs varies dramatically. The way routers are described is normally number of inputs by number of outputs e.g. 2x1, 256x256. , DSP (1) (Digital Signal Processor) A special-purpose CPU used for digital signal processing applications (see definition #2 below). It provides ultra-fast instruction sequences, such as shift and add, and multiply and add, which are commonly used in math-intensive mixers and processors, and software for configuring, managing and interfacing networked audio systems. |
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