Axalto Takes the Lead in China to Provide More Secure Payment Experience.BEIJING -- Axalto Palmera Achieves the First EMV EMV Elektromagnetische Verträglichkeit (German: Electromagnetic Compatibility) EMV EuroPay, MasterCard, Visa (Smart debit cards) EMV Europay, Mastercard and Visa EMV Eftermiddagsverksamhet Certification in China Axalto (EURONEXT:AXL)(EURONEXT:NL0000400653), the world's leading provider of microprocessor cards, today announced that its Palmera product has achieved the first EMV certification issued in China. Based on the debit/ credit specification by People's Bank of China The People's Bank of China (PBC or PBOC) (Simplified Chinese: 中国人民银行; Traditional Chinese: (PBOC PBOC People's Bank of China PBOC People's Bank Of California ), this certification is awarded by the China Banking Card Test Center. It is also fully compliant to the international EMV2000 standard. With this certification, Axalto Palmera has also become the world's first product that supports Visa, MasterCard, JCB JCB Noun trademark, Brit a large machine used in building, that has a shovel on the front and a digger arm on the back [initials of Joseph Cyril Bamford, its manufacturer] JCB® n abbr and the latest China EMV applications all on a single card. Among which, China UnionPay China UnionPay (Simplified Chinese: 中国银联), also known as UnionPay (Chinese: 银联) or by its abbreviation, CUP , MasterCard and Visa applications are the most used by China banking cards currently. As such, Axalto Palmera is well positioned to be the ideal choice for China EMV migration, and in turn propel the growth of multi-applications offerings. "While EMV migration brings more secured payment transaction to the users, it also creates opportunities for banks to further differentiate itself from competitors by offering personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. and more sophisticated multi-application services to their customers." said Zhimin Zhang, manager of the banking card department of People's Bank of China. "As banks in China roll out EMV migration plans under the guidance of PBOC, it poses great opportunities for both the domestic and international banking cards industry." "By supporting a wide range innovative applications, Axalto Palmera will enable China banks to empower consumers with value-added services A value-added service (VAS) is a telecommunications industry term for non-core services or, in short, all services beyond standard voice calls and fax transmissions. , and open a new world of exciting business opportunities." See Weng Chan, Vice President of Axalto China says, "As the world leader in financial smart cards Example of widely used contactless smart cards are Hong Kong's Octopus card, Paris' Calypso/Navigo card and Lisbon' LisboaViva card, which predate the ISO/IEC 14443 standard. The following tables list smart cards used for public transportation and other electronic purse applications. , Axalto looks forward to share its global experiences with China banks, to jointly bring to Chinese users a more secure and enjoyable smartcard payment experience in the near future. " Note to Editors EMV is a set of global specifications jointly promoted by Europay, MasterCard, Visa and JCB for cards, terminals, and applications. Designed to facilitate correct operation and interoperability on smart card transactions for debit and credit, many countries have observed an increased adoption of EMV chip cards. Deployed in hundreds of projects worldwide, Axalto Palmera is the ideal EMV choice to support a great variety of applications, including loyalty programs, local ATM schemes, and on-line banking services. Coupled with its post-issuance flexibility for application updates, guaranteed confidentiality and dynamic transaction authentication (1) Verifying the integrity of a transmitted message. See message integrity, e-mail authentication and MAC. (2) Verifying the identity of a user logging into a network. , Palmera empowers banks in China to bring major benefits their customers. About Axalto Axalto (EURONEXT:AXL)(EURONEXT:NL0000400653) is the world's leading provider of microprocessor cards (Gartner 2005, Frost & Sullivan 2004) - the key to digital networks - and a major supplier of point-of-sale terminals. Its 4500 employees come from over 60 nationalities and serve customers in more than 100 countries, with worldwide sales exceeding 3 billion smart cards to date. The company has 25 years' experience in smart card innovation and leads its industry in security technology and open systems. Axalto continuously creates new generations of products for use in a variety of applications in the telecommunications, finance, retail, transport, entertainment, healthcare, personal identification, information technology and public sector markets. Microprocessor cards provide convenience, security and privacy to public and private services operators, their customers and end users. For more info, please visit www.axalto.com Issued on Behalf of Axalto by Bentley Porter Novelli Porter Novelli International is a leading, global PR and lobbying firm. It is part of the Omnicom Group of advertising and marketing companies, the world's largest advertising conglomerate. The following article on Porter Novelli was obtained from "Sourcewatch. |
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